On­line hol­i­day shop­ping off to record start

Star-Telegram (Sunday) - - News - BY MATT O'BRIEN

The phys­i­cal rush of Black Fri­day and the arm­chair brows­ing of Cy­ber Mon­day are in­creas­ingly blend­ing into one big hol­i­day shop­ping event as more cus­tomers buy items on­line and pick them up at brick-and-mor­tar stores.

Adobe An­a­lyt­ics re­ported Satur­day that more cus­tomers are go­ing to stores to get items they bought on­line. That trend con­trib­uted to a record $6.22 bil­lion spent on­line Fri­day, up nearly 24 per­cent from last year.

But the fastest-grow­ing on­line shop­ping day is Thanks­giv­ing. On­line sales to­taled $3.7 bil­lion on Thurs­day, up 28 per­cent from last year.

It’s a sign that re­tail­ers are merg­ing on­line busi­ness with their phys­i­cal stores even as fewer peo­ple travel to those stores on Black Fri­day. Wal­mart, Kohl’s and Tar­get are among ma­jor re­tail­ers that are ex­pand­ing the num­ber of stores where shop­pers can pick up on­line or­ders.

Adobe says a record $2.1 bil­lion in sales were done from cus­tomers on their smart­phones. About a third of on­line Black Fri­day sales were made from phones.

Shop­perTrak, which tracks Black Fri­day foot traf­fic, re­ported Satur­day there was a 1.7 per­cent de­cline from last year. But the re­search firm pre­dicts that eight of the sea­son’s 10 busiest in-per­son shop­ping days are still to come, aided by the fact that this year there are four Satur­days in De­cem­ber be­fore Christ­mas.

CHIEKO HARA AP

Black Fri­day shop­pers fill Zam­bukas in Porter­ville, Calif., on Fri­day. Pre­lim­i­nary data show a rise in on­line sales, with a small de­cline in brick-and-mor­tar traf­fic.

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