Curry, com­pany to mar­ket his shoes to girls

Star-Telegram - - Sports - BY EBEN NOVY-WIL­LIAMS

NBA su­per­star Steph Curry and a young fan from Cal­i­for­nia have pushed Un­der Ar­mour to in­clude girls in the mar­ket­ing and sales of the bas­ket­ball star’s sig­na­ture shoe.

Un­til re­cently, Un­der Ar­mour’s web­site listed the Curry 5 as an op­tion in the menus for men, women and boys. Though the shoe’s sizes are the same for all kids re­gard­less of gen­der, it wasn’t listed for girls.

Ear­lier this week, a 9-year-old Cal­i­for­nia girl named Ri­ley Mor­ri­son wrote an open let­ter to Curry, posted on­line by her fa­ther, in which she says she was dis­ap­pointed to see the shoes were listed only for boys.

“I know you sup­port girl ath­letes be­cause you have two daugh­ters and you host an all-girls bas­ket­ball camp,” she wrote. “I hope you can work with Un­der Ar­mour to change this be­cause girls want to rock the Curry 5’s too.”

Curry, who has been with the Bal­ti­more-based com­pany since 2013, was quick to re­spond. Thurs­day he posted a let­ter to Mor­ri­son on Twit­ter say­ing he’d spent the past two days work­ing with the com­pany to fix the is­sue. “We are cor­rect­ing this now!” he said.

Un­der Ar­mour said in a state­ment that it is “cor­rect­ing a sim­ple yet crit­i­cal er­ror.” The com­pany will start list­ing the shoes un­der co-gen­der “Grade School” siz­ing, and will make the same change on boxes start­ing with the Curry 6s next year.

Curry drew praise ear­lier this year for host­ing a free all-girls camp in Cal­i­for­nia. In his let­ter he told Ri­ley that he’d send her a pair of the cur­rent shoes, and that she would be one of the first kids to re­ceive a pair of the next it­er­a­tion. He also in­vited her to cel­e­brate In­ter­na­tional Women’s Day with him next March.

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