GOES UP IN SMOKE!

AS the “King of Instagram,” Dan Bilzerian is known for over-the-top parties, lavish toys and a harem of gorgeous gals. And now he has his sights set on conquering the cannabis industry, too! During a luxe party at his 12-bed, 21-bath property in Bel Air, Dan launched his new cannabis company, Ignite, surrounded by a bevy of bikini-clad models. While marijuana is still prohibited by federal law and in most states, Dan says he plans to revolutionize the industry thanks to 40 products — including cannabis and CBD — which are available in more than 100 dispensaries across California and online nationally.

DAN BILZERIAN IS STEPPING OUT OF THE CLUB AND INTO THE GROW HOUSE WITH HIS NEWEST VENTURE...

Why is your company the best?

There are a lot of health benefits as far as PTSD and people suffering from trauma. For me, it’s the healthiest thing to do. It’s absurd that it would ever be illegal.

Is your weed better than Snoop Dogg’s?

Yes. This isn’t something I’m just promoting like Snoop, this is something I’m building from the ground up — it’s mine and I’m hands-on.

You said on Instagram you’re looking for ladies to promote Ignite?

Yes I am. They don’t have to have a huge following, just really pretty girls who will represent the brand well. We’re giving 10 girls $100,000 contracts.”