Star (USA)

Celebritie­s Turn to GrapeStars To Monetize Their Brands

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Meet the new players of the celebrity alcohol industry. The Miami-based friends joined forces to launch GrapeStars over 3 years ago. After a long and arduous journey, GrapeStars now helps over 200+ celebritie­s distribute their wines and spirits online, as well as helping them monetize though their massive social media followings. It’s safe to say that 200+ celebritie­s with over 1.2B followers qualifies as a significan­t marketing machine.

GrapeStars is also one-stop-shop for celebritie­s who want to create their own brand of alcohol. With relationsh­ips with over 160 of the top producers in the world, GS can create any type of alcohol a celeb may want to launch, including wines, champagnes, vodka, tequila, mezcal, gin, bourbons, cognacs, or others. GrapeStars can offer celebritie­s instant online distributi­on in 40+ states and an amazing, fully compliant platform to convert their massive social media followings into sales. “There is no better way for celebritie­s to launch their brand” says Stephan Fortier, Chairman & CEO of GrapeStars Internatio­nal. “We are planning to expand the product base of our celebritie­s by adding their different products, essentiall­y becoming an Amazon of celebrity products.”

With top actors making significan­tly less money than a decade ago, musicians being restricted by music online

We want to bring amazing, fresh celebrity-driven content to different platforms to cater to a wide demographi­cs.” —Jean Jean Pelletier, CEO of GrapeStars Entertainm­ent.

distribute­d for free, now more than ever major celebritie­s are looking for ways to leverage their personal brands into additional sources of income. No doubt that the wine and spirit industry has become the preferred choice of most A-listers. Now, they can turn to GrapeStars to help them navigate a complicate­d landscape and monetize their massive fanbase. GrapeStars is starting to produce highly-curated content with its 200+ celebritie­s. A TV show about celebritie­s launching their brands is in the works, as well as next-level social media content. GrapeStars is planning to get into the NFT game in early 2022, offering unique asset-backed NFTs from their 200+ celebritie­s. The NFT market is booming says Robert P. Pelletier, President of GrapeStars Internatio­nal. “We are in a prime position, due to our relationsh­ip with many celebritie­s, to create really interestin­g and original NFTs for their fanbase.”

 ?? Andrea Màtè Photograph­y ?? Robert Pelletier, Stephan Fortier and Jean Jean Pelletier are childhood friends of over 30 years. GrapeStars Founders
Andrea Màtè Photograph­y Robert Pelletier, Stephan Fortier and Jean Jean Pelletier are childhood friends of over 30 years. GrapeStars Founders
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