THE EVOLUTION
IT’S TOUGH FOR ME TO BELIEVE, BUT I HAVE BEEN HELMING THIS MAGAZINE FOR NEARLY FOUR YEARS NOW. I never thought I would be in this position, and at first, I didn’t even know if I wanted to take the job. It just happened that way. When I got the call to jump back into publishing, I really didn’t know where it would lead. Some people were hesitant about my decision to return, but I really wanted to be creative again.
Since I’ve started here, there have been a few changes, but one thing has remained the same, the page count. While others insist that print is dead, Street Trucks has continued to strive and thrive. I credit this to our team’s strong work ethic, which drives them to continue to produce the raddest custom truck publication on the planet. While others have been struggling, Street Trucks
continues to push hard.
Though it has taken me some time to figure things out, I have been able to gather an elite staff of writers and photographers. These team members are the backbone of the magazine, and every one of them shares a passion for Street Trucks. Most of them grew up with Street Trucks
delivered to their doorstep every month, and that’s where the fuel for their fire started. Others might have caught on later, but we are all devoted to bringing nothing but the best content to this rag.
Four years back, things were a bit different. Mini-trucks were disappearing, and classic trucks started commanding the spotlight. We have since created some other products, like our C/10 Builder’s Guide, to cater to the classic market, but even then, the classics have overwhelmed the pages of Street Trucks.
This is still the “All-encompassing Custom Truck Publication,” and we will do our best to showcase all types of trucks. I see mini-trucks making a comeback in the ensuing years, and now is the time to scoop them up while prices are still low.
For now, classics are the name of the game, and just about everyone is jumping on board. In the time I’ve been employed here, we have seen many aftermarket companies shift gears and start catering to these trucks. It’s almost like the wild west, and I’m reminded of decades ago when minis were all the rage. Although this is my perception of the evolution, things have always been changing. First it was mechanically strong veterans that were hopping-up the cars of the ’30s to make hot rods, then the muscle car scene took over for a long time, and now trucks are pushing the envelope even further.
The ’90s were the era when hot-rodding trucks really caught on. Soon after, style overtook performance before coming back full circle to making trucks power friendly again. Things are always changing, but I’m all for savoring this moment.
Who could blame me? Classic trucks are cool, and the custom builds these days are completely insane. I hope the level of quality will spill over to other styles of trucks.
Another ongoing change happening here at Street Trucks concerns our digital efforts. We changed our website (Streettrucksmag.com) and even held an annual poll online where you could vote for Truck of the Year. We’re not finished with the site yet; we have big plans to take it to the next level. Although this isn’t a new development, we’ll also be getting more involved with posts, including videos more often on social media, so that we can display the coolest trucks in a whole different way.
I’m excited to see what the future brings since so much has already changed in just a few years. Street Trucks has moved with the times, and stories, photos and all-around content has been on an upward swing. This might be due to the growing interest in trucks, but
I’ll take it. We have some great plans for the future, and I can’t wait to see them come to life. I look forward to the builds of tomorrow and will continue to do my best to do them justice in print and online.
I LOOK FORWARD TO THE BUILDS OF TOMORROW AND WILL CONTINUE TO DO MY BEST TO DO THEM JUSTICE IN PRINT AND ONLINE.”