Start­ing From the Bot­tom now They’re on Top


THROUGH­OUT THE PAGES of Street­trucks mag­a­zine, you’ll of­ten find some of the most well en­gi­neered and metic­u­lously de­signed street rods that once started life as tools for transportation or work. Af­ter years of abuse and sim­ple ev­ery day wear and tear, these trucks fi­nally broke down and were left to rust. But it usu­ally isn’t too long be­fore some wide-eyed vi­sion­ary de­cides to re­store or cus­tom­ize one of these for­mer work­horses for race, show or even daily use. Sure, ev­ery once in a while you’ll see a mod­ern frame-drag­ger or even the oc­ca­sional lifted truck in our book, but I’m sure we can all agree that pic­ture-per­fect street rods and cus­tom clas­sic trucks help

Street­trucks stand out from the crowd. Still, let’s face it: We are all just truck guys who love wrench­ing on our rides and watch­ing peo­ple stare as we drive by.

There’s a whole new crop of young, like-minded truck fa­nat­ics who have a com­pletely dif­fer­ent per­spec­tive on the in­dus­try. So, when we got the call to check out what ap­pears to be the Su­per Bowl of lifted street truck events, we booked our room, packed our truck and headed south to Day­tona Beach, Florida for the fifth an­nual

Day­tona Truck Meet.

Day­tona Truck Meet is a five-year strong event that was orig­i­nally noth­ing more than an In­sta­gram brand and an idea. A sim­ple day at the beach with some truck bud­dies has evolved into one of the big­gest yearly truck-spe­cific events on the East Coast. Jordan Mahlbauer of

Truck Fever is the man be­hind the mad­ness and he has quite the loyal fol­low­ing of hard­core truck guys. Lifted, low­ered and ev­ery­thing in be­tween show up to his event; al­though, it’s ob­vi­ous be­fore you even get in the gate which style dom­i­nates. More than 2,000 bright sus­pen­sion blin­gin’, big wheel ballin’, diesel smoke lovin’ truck junkies flood the streets of Day­tona for a week­end of fu­el­burn­ing, con­fi­dence-ooz­ing fun in the sun.

As with any week­end event, some guys get a lit­tle rowdy and oth­ers rack up tick­ets, but at the end of the day this young crowd of gear­heads brings with it a wave of rev­enue to the lo­cal ho­tels and restau­rants be­fore head­ing home with no real dam­age done. Some­times they get a bad rap, but we’ve been to quite a few events like this, and we can as­sure you that they all have the same pas­sion, they just like to ex­press it a lit­tle dif­fer­ently.

With a draw of more than 15,000 spec­ta­tors and 2,000 trucks, there’s no deny­ing that truck fever is real. Sup­port from com­pa­nies big and small, in­clud­ing Amer­i­can Force, Horn­blasters, Spe­cialty Forged and Re­con, has un­doubt­edly helped Jordan’s event flour­ish, but no one can dis­count the ef­fort and time he has put into his dream. We are happy to have watched this event grow and can’t wait to come back in 2019.

Check out these pics and be sure to read the cap­tions be­cause some of them might make you think dif­fer­ently about this ex­plod­ing mar­ket.

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