Liv­ing the Life and Print­ing the Pas­sion


IN THE SHORT AMOUNT OF TIME THAT I HAVE BEEN SPEAR­HEAD­ING THIS EX­TREMELY ICONIC BRAND, EMAILS, PHONE CALLS AND TEXT MES­SAGES HAVE BEEN POUR­ING IN DAILY FROM TOP IN­DUS­TRY NAMES THAT I’VE BEEN FOL­LOW­ING SINCE I WAS YOUNG. It’s ex­tremely hum­bling to an­swer the phone on a ran­dom Tues­day af­ter­noon and spend an hour or so chat­ting about a life­style we all love with an in­sider who has pas­sion like no other.

There is no doubt that the num­ber of en­thu­si­asts and fol­low­ers of any­thing and ev­ery­thing cus­tom truck re­lated is con­tin­u­ing to grow year af­ter year. We see a con­sis­tent in­crease in our fan base, both in print and on the web, which proves that the di­rec­tion Street­trucks is headed will con­tinue to trend pos­i­tively year af­ter year. This is great news for read­ers as well as man­u­fac­tur­ers, es­pe­cially for the younger gen­er­a­tion that hasn’t yet had a chance to take part in a plea­sure we all en­joy. Sure, it’s true that trends in the in­dus­try tend to change from one gen­er­a­tion to the next, but at the end of the day, whether you like your truck lifted, low­ered or some­where in be­tween, your pas­sion is the fuel that keeps the prover­bial cylin­ders fir­ing.

The sto­ries be­hind the builds and all of the ded­i­cated play­ers in­volved drive us to doc­u­ment and share this amaz­ing life­style with ev­ery­one who takes a minute to look. This month’s is­sue is no dif­fer­ent as we bring you a nice mix of young and old.

We high­light some of that mil­len­nial pas­sion when we head over to the East Coast for the yearly Day­tona Truck Meet, where lifted street trucks from all over the U.S. and Canada meet on the beach to show off their wild de­signs. Then it’s out to the Mid­west for cov­er­age of the Mid­west Dragfest in Mis­souri. Both of these shows turned into great street-truck-style events even though they have dra­mat­i­cally dif­fer­ent styles of trucks on dis­play. We dig them all, and as we have eluded to in the past, if your event brings in a ton of cool cus­tom trucks that can be driven on the street, we want to be there to check them out. Do you know of or are you host­ing an event that’s com­ing up that you think we should check out? Send us an email with the de­tails and maybe your home­town will be the next one we visit.

Along with the great event cov­er­age, this is­sue is packed with fea­ture trucks from all over the coun­try, in­clud­ing our in­sane cover truck that has the style of a tro­phy win­ner and the power to back it up. An­other fun spe­cial fea­ture we included cov­ers our one-on-one in­ter­view with Rick Sch­midt, vice pres­i­dent and COO of Na­tional Parts De­pot (NPD).

The in­ter­est­ing tour of NPD’S amaz­ing fa­cil­ity gave us some in­sight into the af­ter­mar­ket in­dus­try, es­pe­cially re­lat­ing to trucks. Nat­u­rally, just like past is­sues, tech is a heavy part of this book as we look be­yond lifts to fo­cus on some highly rec­om­mended post­sus­pen­sion up­grades. The crew at Tre 5 Cus­toms brings some of its ex­per­tise to the is­sue and ex­plains all of the steps to in­stall a Chris Al­ston’s Chassisworks back-half clip un­der a pile of parts that re­sem­ble a C-10.

These are just a few of the great sto­ries we bring to the ta­ble in this is­sue, and we are ex­tremely con­fi­dent that you will be en­ter­tained. Keep send­ing in those read­ers’ rides and ques­tions to the editor so we can keep our fin­ger on the pulse of the in­dus­try, and don’t for­get to follow us on the var­i­ous so­cial me­dia chan­nels so you can stay up to date with all things Street­trucks. See you out there!

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