1938-1946 “Art Deco” Era

Street Trucks - - 100 YEARS OF CHEVY TRUCKS -

WITH this next gen­er­a­tion of trucks, Chevy fi­nally be­gan to dif­fer­en­ti­ate it­self from other makes with a bold new de­sign, which was the first to be pro­duced by the com­pany’s new art and color depart­ment. The Art Deco move­ment was in full swing by the late 1930s, and its in­flu­ence is clearly vis­i­ble here. The much more rounded aes­thet­ics were a big hit with con­sumers, who now had plenty of other choices within the grow­ing pickup market seg­ment. Swept-back fend­ers and a flow­ing ver­ti­cal grille shell added a grace­ful­ness not yet seen in a Chevro­let truck! Con­sumer avail­abil­ity was halted from 1943-1945 be­cause of World War II, but GM con­tin­ued to build trucks for mil­i­tary use. Be­cause of this, it’s not un­heard of to be able to buy a ’43-45 truck these days as ex-sur­plus or de­com­mis­sions, even though cars of the same vin­tage are vir­tu­ally nonex­is­tent. And with such a beau­ti­ful de­sign, it’s no won­der that these Art Deco-in­spired trucks would even­tu­ally be­come so pop­u­lar to cus­tom­ize. Ev­ery­thing from kus­tom tail­drag­gers to hot rods and mod­ern street ma­chines have been built from ‘36-46 Chevy pick­ups, and we love them all.

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