1938-1946 “Art Deco” Era

WITH this next generation of trucks, Chevy finally began to differentiate itself from other makes with a bold new design, which was the first to be produced by the company’s new art and color department. The Art Deco movement was in full swing by the late 1930s, and its influence is clearly visible here. The much more rounded aesthetics were a big hit with consumers, who now had plenty of other choices within the growing pickup market segment. Swept-back fenders and a flowing vertical grille shell added a gracefulness not yet seen in a Chevrolet truck! Consumer availability was halted from 1943-1945 because of World War II, but GM continued to build trucks for military use. Because of this, it’s not unheard of to be able to buy a ’43-45 truck these days as ex-surplus or decommissions, even though cars of the same vintage are virtually nonexistent. And with such a beautiful design, it’s no wonder that these Art Deco-inspired trucks would eventually become so popular to customize. Everything from kustom taildraggers to hot rods and modern street machines have been built from ‘36-46 Chevy pickups, and we love them all.