From the Ed­i­tor

A 20-Year Rise to the Top

Street Trucks - - CONTENTS - BY CHRIS HAMIL­TON

TO SAY I’VE BEEN A HARD­CORE CUS­TOM TRUCK EN­THU­SI­AST SINCE DAY ONE WOULD BE AN UN­DER­STATE­MENT. From drool­ing over fac­tory-de­signed su­per trucks like the GMC Sy­clone of the early ’90s to day­dream­ing about body-dropped du­allys, I’ve had my fair share of fan­tasy builds. I’ve watched as pots and pans dom­i­nated the wheel mar­ket and Truxarossa kits were grafted to the sides of the Mazda mini-trucks in mag­a­zines. The times have changed but the pas­sion has re­mained. That’s true for nearly every hard­core truck owner I’ve ever known, too. Whether it’s a hobby or a full-time ad­dic­tion, talk­ing truck just comes nat­u­ral to you and me doesn’t it?

Over the last 20 years I think we can all agree that the “scene” has changed in way we would have never dreamed. Ev­ery­thing from the size of to­day’s cus­tom wheels to the sky­rock­et­ing prices of new fac­tory trucks were far be­yond my wildest imag­i­na­tion when I was only 18 years old. Nowa­days, you can’t stay away from neck-break­ing builds no mat­ter which plat­form you use to go on­line and it seems to be am­pli­fy­ing by the day. That’s a good thing, right?

I hear it all the time, “So­cial me­dia killed the magazine star” (read it like the song…it’s catchy). Mean­while we see it as a means to a louder voice. With a col­lab­o­ra­tive team ef­fort, we now have a much larger au­di­ence pulling from many other de­mo­graph­ics than just magazine read­ers. The younger gen­er­a­tion loves so­cial me­dia and no one can ar­gue with the num­bers. If young guys from every decade in the past had a love for hot rods and cus­tom trucks, it’s clearly built into our DNA. The pas­sion is in us all, and it’s our job to drag it out of you any­where we can find you. That kinda sounds like a stalker ex-girl­friend doesn’t it? But I di­gress.

We are lead­ing the charge to bring this amaz­ing com­mu­nity of own­ers, de­sign­ers, builders and fans alike on­line in a way they can truly be proud of. We con­stantly strive to be the

WE ARE LEAD­ING THE CHARGE TO BRING THIS AMAZ­ING COM­MU­NITY OF OWN­ERS, DE­SIGN­ERS, BUILDERS AND FANS ALIKE ON­LINE IN A WAY THEY CAN TRULY BE PROUD OF.”

face of the in­dus­try with a mas­sive sup­port cast. The love and sup­port we re­ceive from any­one we com­mu­ni­cate with drives our team to new heights and we can’t thank you all enough. 2019 is go­ing to be a year of giv­ing back and we are ex­cited about the goals set in place. Project truck builds for life­time con­trib­u­tors and a cross coun­try tour with some one-day show-and-shine stops along the way are a cou­ple in­ter­est­ing plans, along with loads of free dig­i­tal con­tent daily to keep your mo­ti­va­tion fired up.

Through­out my ca­reer I have had one guy in par­tic­u­lar stick his head out for me time and time again, and I can’t thank him enough. From in­dus­try op­por­tu­ni­ties to daily friend­ship ban­ter, Eddy Ce­breco has opened doors for me that I would have never have the chance to even stand in front of. For that rea­son, his long time 1959 Chevy Apache build will be the project of the year for Street Trucks and we plan to drive this truck nick­named “Burn-a-debt” to SEMA next year on our Shake­down to SEMA 2019 Tour. With the help of com­pa­nies like Na­tional Parts De­pot, Coker Tire, Accuair, BASF Paints and Au­tometal Di­rect, we plan to fi­nally put this project to the pave­ment and watch that long-awaited smile stretch across his face when he makes the first cruise. Fol­low us on­line and mes­sage us your thoughts mov­ing for­ward. The last 20 years were great, but the next 20 will be epic! See you guys out there...

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