RAM LAUNCHES FIFTH AND FINAL PHASE OF U.S. MILITARY-INSPIRED ‘BUILT TO SERVE’ TRUCKS

RAM Truck announced the fifth and final installment of its Built to Serve limited-edition trucks will open for orders, with production slated for the second quarter of 2021 at its Sterling Heights Assembly Plant in Michigan.

Ram is celebrating America’s five land-, sea- and air-based armed forces with Built to Serve editions of its popular Ram 1500 half-ton pickup truck lineup. This fifth installment offers a maritime force-inspired theme with both Spitfire and Bright White exterior colors offered, along with a black interior with orange accent stitching.

The Built to Serve edition Ram trucks are offered in the following colors and limited numbers:

Gator (1,000 units) and Diamond Black Crystal (1,000)

Ceramic Gray (1,000) and Patriot Blue (1,000)

Anvil (1,250) and Billet Silver Metallic (1,500)

Tank (1,000) and Flame

Red (1,000)

Spitfire (500) and Bright

White (750)

Ram Built to Serve editions offer other unique interior and exterior features that set them apart, including a United States flag and “Built to Serve” decal on each of the rear quarter panels.

Built to Serve edition trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.

Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual 4-inch black exhaust tips.

Inside, the Built to Serve Ram trucks represent each of the five military branches, accented with unique, corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Graystone, or Orange.

These new Ram models are also ready to display their owner’s military pride with “Built to Serve” embroidered on Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches—regimental, flags, name tapes or slogans—to personalize their Built to Serve edition. Front seat back panels are covered with Pouch Attachment Ladder System/ Modular Lightweight Loadbearing Equipment (PALS/MOLLE) webbing to attach additional equipme

Ram 1500 Built to Serve editions also feature a Built to Serve instrument panel badge, lockable console storage (optional), deeply bolstered cloth and vinyl Sport seats, Black Onyx Chrome interior trim and all-weather rubber slush mats.

Underneath the skin, each Ram Built to Serve edition is ready for action, loaded with 4x4 Off-road Group content. Ram Built to Serve edition packages are available on all body styles and all powertrains.