Word on the Street

THE Ram Truck brand and Foo Fighters have joined forces to pay homage to everyday heroes with the launch of a new multimedia campaign, “Spotlight,” which includes three new videos spanning television, digital and Ram Truck brand social media channels. The campaign coincides with the release of

“From Cradle to Stage,” a new unscripted series directed by Grohl and inspired by his mother Virginia Hanlon Grohl and her critically acclaimed book. This follows closely on the release of “What Drives Us,” a documentary Grohl directed as “a love letter to every musician who has ever jumped in an old van with their friends and left it all behind for the simple reward of playing music.”

“Foo Fighters’ story with the Ram Truck brand started 25 years ago when they piled into a Ram van and headed out on the road in search of a dream,” said Olivier Francois, global chief marketing officer, Stellantis. “Their ability to pursue those dreams was enabled by the ones who have continued to support the band throughout what has turned out to be a one-of-a-kind journey. Now, we come full circle with the Foo Fighters in a collaboration that recognizes the challenges and celebrates the triumphs of our everyday heroes, especially during this last year, and further reinforces our ‘Built to Serve’ commitment to Ram customers everywhere.”

Soundtracked by Foo Fighters’ anthemic “Making a Fire,” the campaign kicks off with an extended 60-second version of “Rock Star” featuring Dave Grohl. As a tribute to the mentors and leaders who are Ram truck owners, the video showcases everyday people helping kids with their struggles, while Grohl is seen driving his Ram 1500 and listing all the ways it takes to overcome obstacles on the path to rock stardom before humbly stating, “bringing out the very best of them, takes the very best of us.”

THEIR ABILITY TO PURSUE THOSE DREAMS WAS ENABLED BY THE ONES WHO HAVE CONTINUED TO SUPPORT THE BAND THROUGHOUT WHAT HAS TURNED OUT TO BE A ONE-OF-A-KIND JOURNEY.