F-150 LIGHTNING PRODUCTION IN HIGH GEAR
FORD Motor Company said today it is planning to nearly double production of the F-150 Lightning pickup at the Rouge Electric Vehicle Center in Dearborn to 150,000 trucks per year to meet high demand for the first all-electric version of America’s bestselling vehicle, the F-series. In January, the first group of reservation holders was invited to place their orders for the F-150 Lightning.
Due to unprecedented customer interest, Ford implemented a wave-by-wave reservation process, with reservation holders being asked to watch for an invitation via email from Ford or to log into their Ford.com account. Those who didn’t receive invitations to convert for the 2022 model year will have an opportunity to order a future model year vehicle in due course.
The Lightning is drawing interest from customers of competitor brands at a record rate in North America, with more than 75% of reservation holders new to the Ford brand. Production of the 2022 F-150 Lightning pickup will begin this spring at a starting MSRP of $39,974 before potential federal tax incentives.
Ford is committed to leading the electric vehicle revolution, investing more than $30 billion in electric vehicles through 2025. Over the next two years, Ford aims to emerge as the clear No. 2 electric vehicle maker in North America and then challenge the No. 1 spot as huge investments in battery and electric vehicle manufacturing come onstream. Within 24 months, Ford will have the global capacity to produce 600,000 battery electric vehicles annually.
In addition to scaling Lightning production, Ford recently announced the tripling of production for the Mustang Mach-e and expects to reach 200,000-plus units per year by 2023. Ford’s all-electric van, the 2022 E-transit, goes on sale early this year.