GM TO OFFER AFTERMARKET EV COMPONENT SETS
GUIDED by its vision of a world with zero crashes, zero emissions and zero congestion, General Motors announced it will offer EV technology more broadly, one component at a time. This approach will enable GM to expand its reach to a larger, more diverse group of commercial customers, helping organizations meet the growing demand for zero-emissions technology while achieving their own sustainability targets.
“GM has an established strategy, network of integrators and co-development agreements to apply an extensive array of components and solutions to a broad range of customers and use cases,” says Travis Hester, GM vice president of Electric Vehicle Growth Operations. “As companies across many industries look to reduce their environmental impact, GM is uniquely positioned to serve as a leader not only through exciting new EVS across our brands, but through additional technology applications, and we look forward to bringing customers—existing and new— along with us on our zero-emissions journey.”
The company estimates that the total addressable market for electrification components could near $20 billion by 2030, as a growing number of industries introduce their own emissions reduction goals.
Examples of initial EV component sets that GM will begin introducing include offerings from Chevy Performance. The upcoming Electric Connect and Cruise ecrate Package represents an opportunity for GM to extend EV technology to the aftermarket, enabling customers to work with qualified installers through GM’S electric specialty vehicle modifier (ESVM) program who have been properly trained to replace a vehicle’s traditional internal combustion engine with a fully electric propulsion system.
GM’S demonstrated proof-of-concept electric conversion vehicles include the E-10 pickup, K-5 Blazer-e, ECOPO Camaro, and Project X built in collaboration with Cagnazzi Racing’s ecrate Solutions Group. An electrified 1972 El Camino SS, developed with Lingenfelter Performance Engineering in Brighton, Michigan, represents the first independent installation of the concept ecrate package, and it ushers in the next generation of EV components from Chevrolet Performance as the program prepares to launch in 2022.