Do you hear what Zedd hears?
Before he became a dance-music powerhouse, Zedd, a Russian-German DJ, producer and artist, was a drummer in a deathcore band. It’s not an uncommon trajectory: Fellow EDM superstar Skrillex, an early backer of his, started out in a punk band.
And, like Skrillex, Zedd (born Anton Zaslavski) has become a crossover sensation, thanks to a handful of Top 40-minded collaborations with artists such as Selena Gomez, Ariana Grande and Paramore’s Hayley Williams.
Amiable and accessible, Zedd, 26, is the perfect EDM gateway act. The ongoing tour in support of his sophomore release, “True Colors,” is a lasers-and-pyro extravaganza meant to appeal to people who have never been to, or perhaps do not like, conventional EDM shows. On Friday, he’ll bring elements of that tour to the Y100 Jingle Ball, which also will feature Nick Jonas, Demi Lovato, 5 Seconds of Summer and other pop-radio acts at the BB&T Center in Sunrise.
In a recent phone interview, he talked about Skrillex, Selena and life as pop’s second-most-beloved EDM star. Excerpts from the conversation follow.
On his evolution from preteen concert pianist to electronic artist: “I started playing in churches and schools. My brother and I
Y100 Jingle Ball
When: 7:30 p.m. Friday Where: BB&T Center, 1 Panther Parkway, in Sunrise Cost: $51-$251. Contact: 800-745-3000 or go to TheBBTCenter.com. would play. Then, we started playing more funk and fusion and jazz. A few years later, I started being a drummer. I always liked learning new things, and I think what excited me most about electronic music is I didn’t know anything about it. I didn’t go to clubs or raves or anything like that, and it was kind of exciting to step into this new world that seems to be so unlimited. You can do anything you want.”
On his first, virtual meeting with Skrillex: “I remember when I first heard of Skrillex. It’s not like our music sounded the same, but in my mind I was like, ‘I think we’re pretty similar here. I can see that we think the same way musically.’ ... I wrote a message to Skrillex, and he loved my stuff. He said, ‘Do you want me to put your song up on my Myspace page?’ I’d had a couple of plays the day before, then I suddenly had 50,000 spins.”
On being an electronic artist pop fans can love: “I assume there must be something in my music that’s probably easy for people to latch onto. For people that aren’t familiar with electronic music, it’s the lyrics or vocals or melodies they know from whatever genre they’re familiar with. ... My music is somewhat broad, and people find something in there they like. It’s important to me that the focus is on music and not necessarily on DJ’ing. I always like for people to consider me a musician before they call me a DJ.”
On whether there is pressure on EDM artists to deliver crossoverfriendly hits: “No, to be honest with you. When I had my first hit, I was the only person to believe it would be a hit. ... I think if you try to nail that perfect pop element right now, it’s already going to be out [of fashion] by the time it comes out. ... If it’s exciting for you, it will be exciting for other people, as well.”
On teaming up with Selena Gomez after meeting her in a recording studio bathroom: “I had to use the bathroom, and her studio was right across the [way] from mine. I ran into her and said she should come by my studio and hear my album. I told her about the colors concept, and how every song is represented by a color. I said, ‘Maybe there’s a song that would work for you.’ We listened to the whole thing, and she really liked ‘I Want You To Know.’ That song wasn’t finished and fully written yet, and we had a chance to actually put some of her elements into the song, as well.”
Zedd will perform Friday at the Y100 Jingle Ball.