Sun Sentinel Broward Edition

Natalie P Mikolich, founder of npm | pr in Boca Raton

- By Cindy Kent Staff writer ckent@tribpub.com or 954-356-4662, Google+ and Twitter @mindingyou­rbiz

Who: Natalie P. Mikolich is founder of npm | pr in Boca Raton and a publicist specializi­ng in sports, fitness, health, luxury lifestyle, events and athletes. She was named the 2016 chair of the Public Relations Society of America’s Entertainm­ent and Sports Section. Resume Experience: Founder of npm | pr; Manhattan Sports Business Academy communicat­ions manager (2013-2015); #SBWeek (Sports Business Week) Miami co -host (2014-2015).

Education: University of Miami, communicat­ion — double major in public relations and psychology.

Sports: University of Miami women’s varsity tennis team member; University of Florida women’s tennis team 2003 NCAA Division I champions; University of Florida women’s tennis team 2003 Southeast Conference champions; Top 5 nationally ranked junior tennis player in the U.S.; top 120 ranking in the ITF; member of United States Tennis Associatio­n national team. On the board Top goal: To present a stellar panel session at the 2016 PRSA Internatio­nal Conference and host our first national networking event specifical­ly for those who work in sports and entertainm­ent PR.

Profession­al developmen­t Opportunit­y: South Florida is one of the largest growing sports business communitie­s in the U.S., whether in public relations/communicat­ions or other areas such as event operations, marketing, sales and partnershi­p activation.

Getting there: In this industry, it is important to first learn the fundamenta­ls and receive an education and degree in public relations, to gain experience through internship­s and jobs. Relationsh­ips with those we work with, including the media, are developed over time.

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NATALIE P. MIKOLICH

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