Domino’s says it’s hit­ting the beach

Sun Sentinel Broward Edition - - MARKETS -

Domino’s, which has been bring­ing piz­zas to doorsteps for more than half a cen­tury, will now de­liver to the great out­doors.

The pizza chain said Mon­day that its driv­ers can meet cus­tomers at U.S. beaches, parks and land­marks to hand over pizza, cheesy bread and other food on its menu.

In all, Domino’s said it will de­liver to 150,000 out­door lo­ca­tions in­clud­ing under the Gate­way Arch in St. Louis; by the Las Ve­gas wel­come sign; or next to a statue of soul singer James Brown in Au­gusta, Ga. The lo­ca­tions show up in the com­pany’s app or web­site as “Domino’s Hotspots.”

De­liv­ery is a key part of the com­pany’s busi­ness, and it has been ag­gres­sive in mak­ing it easy to or­der through tech de­vices.

CHARLES KRUPA/AP 2016

Domino’s said Mon­day that it will de­liver to 150,000 out­door lo­ca­tions, in­clud­ing beaches and land­marks.

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