Hanukkah lost in hol­i­day rush

Sun Sentinel Broward Edition - - Money - By Rachel Siegel

Get a prac­ti­cally free Whop­per at Burger King by go­ing to McDon­ald’s. Wait, what? Any­one who opens the Burger King mo­bile app within 600 feet of a McDon­ald’s restau­rant will be able to or­der a Whop­per sand­wich for a penny through Dec. 12.

The app will be able to tell whether users are in one of the ge­ofenced ar­eas around 14,000 McDon­ald’s restau­rants na­tion­wide. Then, the app will mag­i­cally un­lock the penny promo and de­tour you to the clos­est Burger King for pick up.

Go to BK.com to down­load the free app.

— Doreen Chris­tensen

When she left Mon­tana for col­lege in Min­neapo­lis, Avi­tal Barnea knew she’d join a Jewish com­mu­nity larger than the 30 fam­i­lies that sus­tained her home­town syn­a­gogue in the Mon­tana city of Billings. She also hoped that once Hanukkah came around, she’d have op­tions to shop for hol­i­day dec­o­ra­tions and gifts that went be­yond the cards and meno­rahs sold at her tem­ple’s tiny gift shop.

At a Tar­get near the Univer­sity of Min­nesota, she asked where she could find Hanukkah cards and wrap­ping pa­per. No one knew.

“They were tak­ing me around the store, say­ing, ‘Maybe it’s here, maybe it’s there,’ ” Barnea said. “They couldn’t find it.”

Many Amer­i­cans shop­ping for Hanukkah goods each year are hard-pressed to find enough trin­kets to last just one. That is es­pe­cially true for Jews who don’t live near stores that sell Jewish cer­e­mo­nial art, also known as Ju­daica, and who rely on ma­jor re­tail­ers or on­line stores for those items. De­spite be­ing flush with Christ­mas decor the mo­ment Hal­loween ends, most re­tail­ers only stock a few shelves of Hanukkah goods.

Re­tail an­a­lysts and shop­pers have their the­o­ries: Re­tail­ers know they won’t see huge prof­its from Hanukkah sales, so they have lit­tle in­cen­tive to stock up. In the United States, mer­chants typ­i­cally de­but hol­i­day wares all at once. The Jewish pop­u­la­tion in Amer­ica is also more ge­o­graph­i­cally wide­spread than in decades past, mak­ing it harder for stores to fo­cus in­ven­tory in spe­cific neigh­bor­hoods.

But there is progress. This year marks the first time Tar­get has stocked Hanukkah mer­chan­dise in all of its 1,850 lo­ca­tions na­tion­wide. The com­pany looks at sales data and gath­ers in­put from store man­agers and shop­pers to pin­point what in­ven­tory would work best at each shop, Tar­get re­vealed.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.