Bloomberg’s $100M Florida effort beginning
The first advertising from Mike Bloomberg’s $100million attempt to help Joe Biden win Florida will show up on TV screens throughout the state on Friday.
The Priorities USA Action super PAC spending $5.4 million for a week of advertising time in each of the state’s 10 television markets. The money is coming fromBloomberg.
“Responsibility” will run statewide. It brings to Florida an updated version of an earlier ad that Priorities USAhas run in other battleground states. It shows a graph with the increasing number of COVID-19 deaths and words from President Donald Trump — calling it a “hoax,” promising “low numbers,” declaring it “totally under control,” and concluding with “No, I don’t take responsibility at all.”
Stations in the Panhandle will get “America First,” which shows what Priorities and the Bloomberg organization said is the poor job theU.S. has done at mitigating the spread of the virus compared to other countries.
Priorities USA, in a statement about the campaigns, said the two ads “proved to be the most effective in driving up support for Biden and away fromTrump.”
Averages of polls this month show Biden 2 percentage points ahead of Trump, and neither at 50% of the vote.
With 29 electoral votes— more than a tenth of the 270 needed to win the presidency — Florida is the biggest battleground state that could go either way in the presidential election.
With 10 television markets and a large population, it’s also expensive to run an effective campaign in the state.
The Florida spending from Bloomberg, the billionaire former mayor of New York, which he announced on Sunday, includes TV, radio and digital advertising. It will also support efforts to turn out voters, especially vote by mail and emphasize reaching Black and Hispanic voters.
He doesn’t have a lot of time to effectively spend the $100 million. Though Election Day isn’t until Nov. 3, Florida elections supervisors will begin sending out millionsof vote-by-mail ballots nextweek.
Trump mocked Bloomberg’s announcement onTwitter, pointing to his unsuccessful campaign for the Democratic presidential nomination.
“I thought Mini Mike was through with Democrat politics after spending almost 2 Billion Dollars, and then giving the worst and most inept Debate Performance in the history of Presidential
An image from “Responsibility,” an ad from Priorities USA Action airing in Florida starting Friday.
Politics. Pocahontas ended his political career on first question, OVER! Save NYC instead,” Trump wrote.