Pop-up eateries here to stay
Many consumers still eschew dining in, would rather pick it up to go or have it delivered
NEW YORK — Pop-up restaurants, many started as stopgap measures by struggling chefs and owners, may have staying power as consumers continue to embrace takeout and delivery and the delta variant threatens to make dining in less of an option.
Pop-up restaurants can take a variety of forms, from a ramen maker appearing for one night only at an established bar or restaurant, to a taco maker using an unused space to temporarily host diners, to a chef offering meatballs for delivery only.
Cheaper to operate than regular restaurants because they have less overhead and staffing costs, pop-ups let chefs and owners keep working and making a living during the early part of the pandemic when dining rooms were closed and the economy was teetering.
They’ve helped bring buzz to existing restaurants that host them.
And some have even morphed into permanent new businesses.
Now, as re-openings across the country are threatened by a rise in COVID-19 cases, pop-up creators and hosts are asking, “What next?”
The restaurant industry has been one of the hardest-hit during the pandemic. It is still down 1 million jobs from the pre-pandemic employment level of 12.3 million. Restaurant sales in 2020 totaled $659 million, down $240 million from expected levels, according to the National Restaurant Federation.
Sales rebounded this year as the economy recovered and restrictions were lifted, but now some economists are paring back expectations for U.S. economic growth, partly because they expect fewer people to dine out.
“2021 is definitely a year of transition for the restaurant industry,” said Hudson Riehle, senior vice president of research for the National Restaurant Federation. “The industry is still being substantially challenged by the COVID situation.”
The flexibility of the take-out and delivery model helped Alex Thaboua meet those challenges. Thaboua is co-owner of Electric Burrito, which began as a pop-up at Mister Paradise bar in New York in 2020. A permanent location opened in May and is focused on take-out and delivery, so even if there is another lockdown, the restaurant will be able to operate, he said.
“This flexibility was something we found very important during our pop-up stages, when the world was getting locked down and heavy restrictions were being placed on businesses,” he said.
“We’ve designed our operations in a way that we can continue to operate with a lean team, with every safety precaution taken, to be able to serve guests in both a to-go and delivery capacity.”
Hathorne, a restaurant in Nashville, has hosted about 10 pop-ups featuring local area chefs since the pandemic began. For the pop-ups, it is a way to get exposure and have access to a full kitchen.
For Hathorne, it’s a way to fill seats on nights they’d ordinarily be empty. Since reopening for in-person dining in October, the restaurant is open just Wednesday through Saturday.
“We knew, when we reopened, we were not going to be able to be open six or seven days a week because staffing and business wasn’t going to be there,” said John Stephenson, Hathorne’s owner. “I knew that I wanted to utilize the space.”