New logo de­sign seen for Main Street Ch­ester­town

Sunday Star - - BUSINESS -

CH­ESTER­TOWN — Main Street Ch­ester­town, a non­profit ded­i­cated to cre­at­ing a lively, di­verse and pros­per­ous down­town, has se­lected a de­sign by cre­ative duo Robbi Behr and Matthew Swan­son as the win­ner of its logo com­pe­ti­tion.

Ac­cord­ing to a news re­lease, nearly 40 en­tries, some from as far away as Idaho and Colorado, were re­viewed in a blind judg­ing by both the Main Street board and a re­view panel of three de­sign pro­fes­sion­als: Ellen Hurst, Kath­leen King and Greg Wad­dell.

The logo con­test was an­nounced in late Au­gust with a sin­gle prize of $1,000 to the win­ner.

“Main Street Ch­ester­town is deeply grate­ful to all the de­sign­ers, pro­fes­sional and ama­teur, who de­voted time and tal­ent to en­ter­ing the logo com­pe­ti­tion,” said the or­ga­ni­za­tion’s man­ager, Kay MacIn­tosh. “We saw a lot of cre­ativ­ity and a lot of af­fec­tion for Ch­ester­town in the sub­mis­sions.”

Behr and Swan­son are the mar­ried il­lus­tra­tor/writer duo be­hind Idiots’Books, Bob­bledy Books and “The Real McCoys,” a se­ries of il­lus­trated books for ele­men­tary school stu­dents pub­lished by Macmil­lan. They live and work in Ch­ester­town’s His­toric District.

Their de­sign ref­er­ences his­tory with the year of Ch­ester­town’s found­ing, 1706, and bor­rows the crest shape from the Calvert fam­ily arms fea­tured on the Mary­land state seal.

The Ch­ester River is rep­re­sented by a blue stripe that tra­verses the crest on the di­ag­o­nal. The “river” is bor­dered by a green space, and the town is rep­re­sented by a star on this left “bank.”

The word­mark com­bines two con­trast­ing type­faces to re­flect Ch­ester­town’s past and fu­ture. Ac­cord­ing to a state­ment from the de­sign­ers, Halis Black, used for “Main Street” is a bold and dy­namic sans-serif font that sug­gests the for­ward-look­ing en­ergy of Ch­ester­town’s eco­nomic de­vel­op­ment ini­tia­tives. And Fournier, the el­e­gant serif font used for “Ch­ester­rown,” con­veys the town’s time­less char­ac­ter and his­tor­i­cal im­por­tance.

A fi­nal de­sign el­e­ment, a blue star in the up­per left cor­ner of the word­mark, adds vis­ual so­phis­ti­ca­tion and re­lates to the star on the crest, the re­lease states.

As part of their en­try, Behr and Swan­son in­cluded ex­am­ples of how the logo could be ap­plied to ev­ery­thing from busi­ness cards to base­ball caps and ban­ners.

Behr is an il­lus­tra­tor and de­signer who has de­vel­oped lo­gos and iden­tity sys­tems for a wide va­ri­ety of busi­nesses and or­ga­ni­za­tions. Swan­son has spent 15 years de­vel­op­ing iden­ti­ties and mar­ket­ing plat­forms for dozens of col­leges and uni­ver­si­ties.


Main Street Ch­ester­town re­ceived 40 en­tries in its con­test seek­ing a new logo. This logo, the win­ner, was de­signed by Ch­ester­town res­i­dents Matthew Swan­son and Robbi Behr.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.