East­ern Shore coun­ties win state tourism com­pe­ti­tion

Sunday Star - - BUSINESS -

CH­ESTER — The Crab Tank on the Chop­tank was an in­dus­try-wide mar­ket­ing con­cept com­pe­ti­tion loosely based on the show “Shark Tank.”

The com­ple­tion was held re­cently at the Mary­land Travel and Tourism sum­mit at the Hy­att in Cam­bridge.

Par­tic­i­pants went be­fore a panel of judges to pitch their idea for a chance to win $50,000 in pro­mo­tional ex­po­sure by the Mary­land Of­fice of Tourism, a di­vi­sion of the Mary­land Depart­ment of Com­merce.

Acam­paign de­signed and pre­sented by the East­ern Shore coun­ties won the com­pe­ti­tion.

Ash­ley Chenault, tourism man­ager for Queen Anne’s County, said, “I joined forces with six other East­ern Shore coun­ties and the Town of Ocean City to pitch a ‘Chase the Blue Crab’ itin­er­ary for group travel. The con­cept will pro­mote group travel to our area and high­light the unique op­por­tu­ni­ties we have in the re­gion to en­joy crab feasts, sig­na­ture dishes, Old Bay in­spired recipes and learn about mar­itime his­tory and her­itage.

“It is al­ways a plea­sure to col­lab­o­rate with in­dus­try part­ners to ef­fec­tively market the re­gion and in turn in­crease rev­enue at the lo­cal and state level.”

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