Sweetwater Reporter

Finally fighting back

- BY KIMBERLY JONES Kimberly Jones is a Nolan County native, former news reporter, writer, wife, mother, and lover of smalltown life. If you have an idea you would like to share with her, email her at kimberlyjg­ray74@gmail.com.

For years I thought it was pointless to try to let businesses know with my dollars that I don’t like how they advertise or what they promote. That whole Nike-Colin Kaepernick thing really irked me. I haven’t bought any Nike brand products since. A lot of people said they would do the same, but I haven’t heard of Nike really feeling any financial pain, and they continue to promote progressiv­e drivel.

There are scores of companies that fall all over themselves trying to show their support of the LGBTQ+ movement with special advertisem­ents, especially during the month of June. A lot of people have been annoyed by having to suffer through the virtue signaling and sexually charged messaging, but most have not really made serious changes in overall buying habits to show their displeasur­e.

Now a line has been crossed, or perhaps a point on a slippery slope has been reached, that the majority of consumers are finally upset enough to gather together with the purpose of letting the corporate world know we will not buy from them if they plan to market deviant sexual behavior to our children or promote the harmful transgende­r ideology period.

First, it was Bud Light, and now even Target is feeling the pain, losing over $12 billion in market value as of May 31, which happened in less than two weeks time.

You’d hope more companies would learn. We will see if Major League Baseball wises up.

Target has, but a little too late. They started back pedaling after backlash, but I think working with a man who says he worships Satan and wants to share his sexual ideology with children was just too much for most people to get over.

And I am so glad to see that it is too much for most people. It gives me hope in humanity.

Now is the time for those who think it’s immoral and indecent and even evil to push transgende­r ideology and any sort of deviant sexual behavior on children to fight back with our buying power. We are proving that if we can gang up on one company at a time, we can make a real difference.

Now let’s not turn into a mob every time someone says or does something that we disagree with and yell “boycott.” But, when companies go as far as doing things like using biological males dressed as women to sell products, especially female products to women, or try to promote gender bending to children (even in the form of drag queens), then I have no problem seeing them fall. I’ll even celebrate it.

So, it turns out that standing up for one’s conviction­s, speaking out, and refusing to support companies and organizati­ons that promote things that we find indecent and immoral can make a real cultural impact.

We can’t quit now. What we’re doing is working. We’re finally seeing that we have the numbers to force companies to reconsider promoting debauchery if they don’t want to lose money.

We’re uniting and standing up to this assault on morality and reality. Maybe some day we can once again have the television on and not worry about what disgusting thing is going to be on a commercial in front of our children or having to stomach it ourselves.

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