A bigger March Madness? Many obstacles stand in the way
NEW YORK — The number was supposed to be 96.
The last time the NCAA seriously considered expanding the men’s Division I basketball tournament a plan emerged to add 16 more games and 32 more participants to grow that symmetrically satisfying 64-team bracket.
The backlash that followed from college sports administrators back in 2010 was strong enough to scrap the idea. A modest expansion to 68 teams was approved in 2011.
“At the end of the day, membership sentiment was that they were not unified in wanting to expand the tournament beyond 68,” recalled Greg Shaheen, the former NCAA vice president for championships.
For the first time in more than a decade, NCAA and college sports leaders are committed to a serious examination of increasing the number of teams allowed to compete in an event that has become one of the crown jewels of American sports.
The mere suggestion of messing with March Madness, which generates hundreds of millions in revenue annually for the NCAA and its 1,100 member schools, is still met with skepticism by a lot of basketball fans and some within college sports.
Making significant changes in the near term will be difficult, if not impossible. There are logistical, financial and even political obstacles.
“That’s not to say we won’t give it it’s appropriate level of analysis and consideration, but there’s a lot of factors to be considered,” said Dan Gavitt, the NCAA vice president for basketball.
Chatter about tournament expansion started more than a year ago, when the NCAA assembled a committee to look into the how Division I, the highest level of college sports, operates.
After more than a year of work, the committee’s final recommendations included expanding fields for all NCAA championship — not just basketball —- with a high level of participation to accommodate 25% of competing schools.
The 25% recommendation is just that. Whether it is implemented will be a decision made on a sport-by-sport basis. Committee co-chair Greg Sankey, the Southeastern Conference commissioner, has tried to avoid being seen as pushing for expansion while also pointing out some of the reasons to do so.
“You have teams that have been the 11-seed in the First Four, make it to the Final Four, the Elite Eight, the Sweet 16,” Sankey said in January. “We’re excluding highly competitive teams, because of the structure. Now what does that expansion or those opportunities look like? I have ideas, but I’m not going to throw them out now since I don’t want to make headlines.”
Current selection protocols provide an automatic berth to the champions of all 32 Division I conferences, plus 36 at-large bids. Those are mostly scooped up by the six strongest and richest conferences: the Atlantic Coast, Big East, Big Ten, Big 12, Pac12 and Southeastern.
The Big Six secured 31 of 36 at-large bids on Sunday.
Along with prestige and opportunities to advance, bids have monetary value. The NCAA distributes revenue to conferences based on tournament performance, with conferences earning a unit for each round one of its teams advances.
In 2023, a basketball unit will be worth approximately $2.04 million over the sixyear period in which it is paid out. So if you’re the SEC or Big Ten, each with eight teams in the tourney, seeing all of them advance a round means more than $16 million.