Let the Gazette simplify marketing for you

Marketing sure has changed over the last 10 years. There used to be only a handful of ways to reach your customers, but that’s not the case anymore. Let the us simplify some of your options.

How important is it to have a website today?

It’s not hyperbole to say a website is the single most important tool in your marketing arsenal. It’s your digital store front and best opportunity to reach the widest group of potential customers. Now, it’s also important to note, your website needs to be properly optimized and updated regularly.

This has two effects. First, when potential customers are googling for goods or services you offer, your site will be at the top of their search. Secondly, an attractive and clean website, like the ones we build through our digital marketing arm Flypaper, are just as important as a clean physical front entrance. An easily navigable site is paramount. Clean design and a clear sales pitch are vital. Don’t let a complicated, cluttered or worst of all, broken site send your customers running to the next URL.

There are so many marketing options today. What should I choose?

That’s the ultimate question. It really depends on what you want to do with your business. If you’re trying to grow your brand awareness, then a content marketing approach utilizing a broad spectrum of engaging mediums is the best way to let folks know you’re around. Print, broadcast online; they’re all good at telling your businesses unique story. Now, if you have an event, service or product to sell on a time crunch, then we recommend a targeted digital marketing approach with social web ads. Contextualized targeting and retargeting will put your sales proposal in front of your customer’s face time-and-time again.

My business has been around for a while, but I don’t feel like I’ve grown much a following. How do I change that?

Success in sales is all about leads and the best leads today are email addresses, push notifications and SMS messages. There is an organic approach to this process, but it’s painstakingly slow. The best way to maximize your supply of hot leads is utilizing and email marketing service.

Put together a survey, or quiz and offer a reward to all how enter. Make sure entry requires participants to give you their email and phone number before playing.

We recommend doing this at least once a month, but even once a week can be helpful. You’ll learn what speaks to your demographic and you’ll start putting your brand and sales propositions in front of new customers each day.

There’s the extra advantage of email campaigns being cheap whereas the cost of targeted social ads can add up. Careful though, there are some legal stipulations when acquiring marketing leads, but we’d be happy to help you through those.

The Gazette is a newspaper though. How can it help with digital marketing?

The Gazette is actually a multimedia company that publishes a newspaper. We have a slew of other marketing options we’d love to help you with. We believe the best approach in marketing is a well-rounded and diversified array of channels. And the Gazette can provide those.

Whether it’s social, search engine marketing, website development or good old fashioned print, our team at the Gazette is ready to guide and serve you and your business with a solid advertising strategy. We want you to success because when you do, we do.