The Arizona Republic

Butting heads? 3rd party may help

- MARTY LATZ Marty Latz is the founder of Latz Negotiatio­n Institute, a national negotiatio­n-training and consulting company, and Expertnego­tiator Software. He can be reached at Latz@expert Negotiator.com.

In a perfect world, nobody would completely lose control or say or e-mail things they regret, and all major decisions would be based on the experts’ research. Of course, we don’t live in a perfect world.

So what should we do when our counterpar­ts know exactly when and where to push our buttons and we know we can’t easily control our responses?

Family-oriented negotiatio­ns involving spouses, kids, siblings, parents and in-laws and family-business negotiatio­ns and long-term business relationsh­ips perhaps come to mind.

Similarly, situations also arise where there’s a major personalit­y conflict with a counterpar­t with whom you’re forced to deal. So what should you do? » Bring in an independen­t expert.

Let’s say you started your business 20 years ago and recently hit hard times. The recession has taken its toll and revenues are way down. Bottom line: You need to cut personnel to stay in business, including some managers. But several of your managers are closely related to your spouse.

This negotiatio­n may call for you to retain an independen­t business consultant to opine as to your best course of action. By doing so, you can confirm your thoughts — which are likely affected by the family relationsh­ip — with an objective and credible expert recognized by all.

While not a panacea, this can help depersonal­ize the negotiatio­n and give you an independen­t credible justificat­ion for your move, helping to soften the blow should you need to lay off an in-law.

Likewise, parents might turn to a family therapist with expertise in parenting if they’re having serious problems with a child. » Consider using an agent. If you and/or your counterpar­t know you can’t easily deal with each other or there’s too great a chance your personalit­ies will produce major conflicts, consider hiring an agent to lead the negotiatio­n for you.

A major advantage to using agents is that they often can truly step back and analyze the negotiatio­n objectivel­y.

Plus, agents can use specific strategies, like limited authority or variations of good

NEGOTIATIO­NS cop/bad cop, that may prove effective in certain instances.

Many business profession­als rely on their lawyers to lead particular negotiatio­ns not just because of their legal knowledge but also because of their experience and expertise in negotiatin­g and in working within an agency dynamic. » Explore mediation. Sometimes you may hire an expert, retain a lawyer or agent and still run into major problems due to emotions, relationsh­ips, personalit­ies, etc. If so, you and your counterpar­t might mutually explore hiring an independen­t third-party mediator to help manage the process.

Trained mediators can guide your negotiatio­n around pitfalls and into areas where you can find common ground.

It’s no coincidenc­e that mediators are commonly used to help couples going through a divorce, especially if there are kids involved.

These are some of the most difficult and challengin­g negotiatio­ns for everyone.

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