The Arizona Republic

They’re off! Shoppers racing to score deals

- By Anne D’Innocenzio

The holiday shopping season around the nation started as a marathon, not a sprint.

More than a dozen major retailers from Target to Toys R Us opened for 24 hours or more on Thanksgivi­ng Day through Black Friday, the traditiona­l start to the holiday shopping period. As a result, crowds formed early and often throughout the two days.

About 15,000 people were waiting for the flagship Macy’s in New York City’s Herald Square when it opened at 8 p.m. Thanksgivi­ng. Long checkout lines formed at the Target in Colma, Calif., on Black Friday morning. And at North Point Mall in Alpharetta, Ga., Jessica Astalos, 20, had already been shopping for six hours starting on Thanksgivi­ng night as another wave of shoppers made its way into the mall around 5:30 a.m. on Black Friday.

“I like being around crowds of people all doing the same thing,” said Dalton Mason, 22, of Stockbridg­e, Ga.

The start of the holiday shopping season has transforme­d into a two-day event. For nearly a decade, Black Friday had been the official start to the busy buying binge sandwiched between Thanksgivi­ng and Christmas. But in the past few years, retailers have pushed opening times into Thanksgivi­ng night. Some like Macy’s opened on Thanksgivi­ng for the first time this year. Others like Gap Inc., which owns Banana Republic, Gap and Old Navy, opened some stores earlier on Thanksgivi­ng than the year before.

The earlier openings and sales were met with some resistance. Some workers’ rights groups held protests on both Thanksgivi­ng and Black Friday because they opposed having retail employees miss family meals at home.

Some shoppers even had said they would not venture out on Thanksgivi­ng because they believe it’s a sacred holiday meant to spend with family and friends. And at least one who did venture out regretted the decision. By 5 a.m. Friday, Curtis Akins, 51, was sitting on a bench — looking slightly exhausted — inside a mall in Atlanta’s suburbs as his wife looked for deals. “I think it’s going to end because it’s taking away from the traditiona­l Thanksgivi­ng,” he said of Black Friday.

But that sentiment didn’t stop others from taking advantage of the earlier openings and sales. “We like to shop this time of night ... .We’re having a ball,” said Rosanne Scrom as she left the Target store in Clifton Park, N.Y., at 5 a.m. Friday.

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