The Arizona Republic

Black Friday buyers, be a bit wary Other upcoming shopping days may be opportunit­ies for finding the best deals

- KIM KOMANDO SPECIAL FOR USA TODAY

Black Friday has become synonymous with great deals. Often, the deals are impressive as businesses compete for shoppers’ attention and dollars. But there’s a dirty little Black Friday secret.

Just because you’re buying on Black Friday doesn’t mean you’re getting the biggest savings. You might do better buying before or after, depending on the product. But how do you know?

Every year, software giant Adobe uses its Adobe Marketing Cloud to crunch numbers and make prediction­s about the upcoming season. Adobe says that it’s been accurate to within about 2 percent every year so far. This year, it examined 55 million products from 4,500 retailers stretching back to 2008 and released an incredibly detailed report. So, what does it tell us? makes and models, which are mostly electronic­s. So if you don’t buy early, you might not get that popular item you had your eye on.

This year for electronic­s, Adobe says Apple gadgets should lead the sales in wearables (Apple Watch), online video streaming (Apple TV) and tablets (iPad).

For video game consoles, the PlayStatio­n 4 is going to be hot and Minecraft and Halo 5 are going to compete for the top video game.

If you’re looking at 4K TVs, Adobe predicts most consumers will go for So-

See SHOPPING, Page 9A

Newspapers in English

Newspapers from United States