New rules on Cuba: who wins, who loses
President Donald Trump’s new policy on Cuba travel has winners and losers: Group tour operators hope to sell more trips, but bed-and-breakfast owners in Cuba say they’re losing business.
Five of 12 private bed-and-breakfast owners in Havana and Cuba’s southern colonial city of Trinidad told the Associated Press that they received cancellations after Trump’s June16 announcement.
“It’s contradictory that (Trump) says he wants to help civil society, the Cuban people, but what he’s doing is hurting them, hurting bed-andbreakfast owners in this case,” said Tony Lopez, who rents rooms for $30-$50 nightly in a threebedroom, 16th-floor apartment in Havana’s trendy Vedado neighborhood. Those canceling included two Americans worried about legal requirements, including documenting their spending.
“We get a lot of Americans. We’re alarmed,” said Eliset Ruiz, manager of a nine-room bed-andbreakfast in Trinidad. “We’ve had a lot of cancellations for June and July.”
Boom or confusion?
Tour operators “should be opening Champagne” because of the new policy, said John Caulfield, former chief of mission of the U.S. Interests Section in Havana and co-founder of the nonprofit Innovadores Foundation, which seeds innovation in Cuba.
In theory, the new rules should spur “an increase in demand,” said Access Trips CEO Tamar Lowell. But some Americans “will be confused by the new policy,” wrongly assuming that all Cuba travel is now off-limits.
“The travel operators are going to have to do some work to make people aware that if you go with us, it’s OK,” said Caulfield.
“Are we going to see business fall off?” said Classic Journeys President Edward Piegza. “We could. But it could be good for us.”
Military business ban
The new rules also ban Americans from doing business with entities controlled by Cuban mili-
Tour groups may be smiling, but island bed-and-breakfasts are suffering cancellations
tary and intelligence agencies, including some 50 hotels.
Many tour operators say that’s no problem because they already use privately owned villas, casas and eateries, and engage with local guides, entrepreneurs and artists.
Caulfield said the Cubans can also fill up hotels that are off-limits to Americans with tourists from other countries, thereby freeing up rooms elsewhere for U.S. groups.
Meanwhile, small bed-and-breakfast owners plan to create informal associations of neighboring businesses so they can accommodate larger American groups.
Piegza said lodging costs increased last year but are coming down, allowing Classic Journeys to drop tour prices from $4,995 for four days in Cuba to $3,995.
Hotels aren’t an issue for cruises because passengers sleep on the ships. But Carnival Corp. says even its activities on the ground in Cuba already comply with the new rules. “Many of our current tours have been designed with small family-run operations to give our guests an authentic Cuban experience,” said Carnival spokesman Roger Frizzell.
Visits to major tourist attractions like Ernest Hemingway’s estate and the Tropicana nightclub shouldn’t be affected by the new U.S. rules, since neither falls under military auspices. U.S. Sen. Marco Rubio, R-Florida, a CubanAmerican who supports travel restrictions, suggested in tweets that he’d like to ban attractions run by other Cuban government agencies, like the ministries of culture and tourism. But it will be months before the U.S. Treasury Department announces details on which sites are off-limits.
Support for the people
Rubio also suggested that independent travel might continue. Rubio tweeted that the new rules allow “individual Americans” to “travel to Cuba under Support for the Cuban people category” as long as they use “privately owned lodging.”
That’s heartening to companies like ViaHero, which creates personalized itineraries connecting individual Americans with artists, entrepreneurs and other Cuban locals. ViaHero CEO Greg Buzulencia thinks ViaHero trips will qualify under the “support for the Cuban people” category of travel permitted by the U.S. because ViaHero’s itineraries “start conversations and promote independent businesses and activity” in Cuba outside of government-run spheres.
ViaHero’s model is also affordable, as little as $400 for a week in Havana — plus a $25-a-day trip-planning fee — compared with group tours charging $5,000 for a week.