Range of ingredients bulk up on fiber

NEW YORK – Are the fiber counts for foods getting bloated?

Browse supermarket shelves, and it’s easy to find ice cream, yogurt and brownies with impressive fiber totals. That’s because companies add ingredients to boost the fiber, a practice they say helps people enjoy treats with less guilt but that critics say distorts ideas about what’s healthy.

A Fiber One brownie, for instance, has 90 calories and 5 grams of fiber. It’s even possible to get a whole day’s worth of fiber by eating candy; a small bag of Smart Sweets gummy bears has 90 calories and 28 grams of fiber.

Now, the U.S. Food and Drug Administration is giving its nod for many of the ingredients that companies already use to pump up fiber to be counted as such on the new nutrition facts panel, which will be required in two years. The agency’s blessing comes after a 2016 rule said added fibers need to provide a health benefit, rather than just being a nondigestible carbohydrate.

Since then, the FDA has been reviewing scientific evidence submitted by companies showing the health benefits of various ingredients. On Thursday, it gave the green light for eight ingredients to keep being counted as fiber.

The advocacy group Center for Science in the Public Interest says added fibers can fuel the confusion about what’s healthy and what’s not. The group says that creates situations where a brownie might have more fiber than a peach – and sway people into picking the brownie.

Another complication: The approved health benefit may not be what people expect from fiber, says Bonnie Liebman, director of nutrition at CSPI.

Inulin, which is often taken from chicory root, is among the ingredients approved to be counted as fiber. And even though people might assume that fiber’s benefit is digestive regularity or feeling full, the proven health benefit was for calcium absorption.

“That’s the problem – the label will just say it’s high fiber,” Liebman says.