FIFA revenue hits $7.5B for current World Cup period
DOHA, Qatar – FIFA earned record revenues of $7.5 billion in the four years of commercial deals tied to the 2022 World Cup in Qatar, the governing body of soccer said Sunday.
The last three sponsors – two American and one from the Middle East – were announced hours before the opening game: YouTube, Visit Las Vegas and Fine Hygienic Holding, all in the thirdtier category of regional sponsors.
The late arrivals to complete the slate of World Cup sponsors helped lift FIFA’s four-year income to more than $1 billion ahead of the previous commercial cycle linked to the 2018 World Cup in Russia.