Oregon brothers cut food waste, created tater tots
ONTARIO, Ore. – When brothers Golden and Francis Nephi “Neef ” Grigg began renting a frozen foods plant in the tiny Idaho border town of Ontario, Oregon, in 1949, they were hoping to expand their existing frozen corn business to include potatoes. Little did they know they’d taken the first step toward creating Oregon’s prodigal spud: the tater tot.
A few years after the Griggs converted the flash-freezing plant to a potato processing facility, the building’s owners went under. The Grigg brothers bought the building they’d been renting out of foreclosure, and in 1952 the company known as Ore-Ida was born, Oregon Public Broadcasting reported.
In the 1950s, Ore-Ida was the top producer of frozen corn in the country, and french fries were already proving a sound investment. Corn was fairly straightforward, but the downside to processing potatoes was that it was tricky to separate the fries from the scraps – and there were a lot of scraps.
As Kelsey McKinney wrote for Eater in 2017, an equipment salesman happened upon their door, selling a machine for sorting prunes. Nephi and his plant supervisor Slim Burton inquired to the salesman about reconfiguring the machine to handle potatoes and learned the machine was up to the task. This solved the scrap-sorting problem, but there was still the matter of waste.
The waste products from processing corn into niblets and potatoes into french fries could be offloaded as livestock feed, but unlike corn husks and stripped cobs, leftover potato scraps were technically edible for people, too. The Griggs came up with a solution: chop up those bits, extrude them into logs, blanch them, and coat them in oil to prevent them from sticking together in their freezer bags. Voila, the tater tot.
By 1955, Ore-Ida had already been advertising its frozen diced potatoes and shredded potato patties in earnest, so by the time the tater tot was released a year later, the product was well-positioned to be embraced by American households. Released into grocery stores in 1956, tater tots captured the zeitgeist of midcentury America.
They were easy. Picky kids loved them.
In the Mormon community whence the Griggs came, tater tots couldn’t have come at a better time.
According to Washington State University professor emeritus of sociology Armand Mauss, the 1950s saw Mormons pulling away from wholesome, from-scratch farm fare. They were adopting a more American mainstream cuisine, combining processed, readyto-eat foods, turning Jell-O and canned fruit cocktails into “salads” or cream-of whatever soup and frozen potatoes into casseroles.
The only problem was that consumers didn’t trust a product that was essentially made from trash and sold for a song. Raising prices did the trick in boosting sales, and in 1965 the Griggs sold Ore-Ida to Heinz – the makers of tater tots’ best mate, ketchup. In the 1970s, they market-tested a few flavors like cheddar, onion and bacon but eventually returned to their original potato flavor.
Invented to prevent food waste, perfected as the ultimate pub grub, the humble tot, born out of Oregon ingenuity, is now embraced nationwide.