The Arizona Republic

‘Friends’-themed candy tastes OK, but it still makes me gag

- Bill Goodykoont­z Reach Goodykoont­z at bill.goodykoont­z@arizonarep­ublic.com. Facebook: facebook.com/GoodyOnFil­m. Twitter: @goodyk. Subscribe to azcentral.com What are you waiting for?

This is the one where I rate “Friends” candy hearts.

Get it? Ugh. Of course you do. You know that the titles of “Friends” episode begin with, “This is the one” where this or that happens. Including, yes, one called “This Is the One with the Candy Hearts.” You know this because everyone, seemingly, loves “Friends.”

Almost everyone.

Brach’s is cashing in on the “Friends” craze with limited-edition “Friends” Conversati­on Hearts. They have “Friends” inspired references on them, like “On a break” — of course — or “latte” (the friends drink a lot of coffee at Central Perk).

Wait, there’s a “Friends” craze? Evidently. The show went off the air in 2004, after 236 episodes. For context, the iPhone hadn’t been invented yet.

Thanks to HBO Max, ‘Friends’ is reaching new audiences

Thanks to the magic of streaming, the show has stuck around in popular culture for an inordinate­ly long time, reaching younger audiences all the while.

It’s new to them, after all. And if you were around when the show was still on, you may remember the NBC ad campaign to pump up reruns of its shows: “If you haven’t seen it, it’s new to you.” Cynicism was something of a specialty.

Oh well. Onward and upward. First, the candy.

The candy is OK. It’s the show I (still) have problems with.

Brach’s makes a fine candy heart. But the ‘Friends’ money grab leaves a bad taste

You’re probably familiar with this kind of candy. You know, the little heartshape­d candy with Valentine’s Daythemed phrases on them like “B mine,” that kind of thing.

Concise language is required when you’re working with limited space, but that’s no problem for generation­s that have grown up texting.

Other companies also make the hearts, whose flavors generally run the gamut from cardboard to dust, with the hint of a little candy-like taste thrown in there somewhere.

But you don’t buy these for the flavor.

You buy them because they’re cute. (They also have a kind of soft chalky consistenc­y I actually like, but your mileage may vary.)

The “Friends” hearts are different. Brach’s calls it “a delicious new blend” of watermelon, strawberry, blueberry, pineapple, cherry and orange. It may be new and it is definitely a blend.

“Delicious” is pushing it, though.

What do the new Brach’s candy hearts actually taste like?

The orange is actually pretty good, in that it has an orange flavor. Pineapple is somewhat similar in the quality department. Blueberry is also decent, though it carries with it just a whisper of bathroom cleaner, as fruit-flavored candies sometimes do.

Watermelon is odd, kind of like what someone who has never actually had watermelon might imagine it tastes like. Only sweeter.

Cherry and strawberry are mostly indistingu­ishable, just that cough-syrupy, Luden’s-like taste that may feel comforting or could be triggering, depending on your history with childhood coughing fits.

Let’s be honest, you don’t buy ‘Friends’ candy for the taste

All in all, it’s just kind of whatever on the taste front. Again, you’re not buying these because a Michelin chef created them in his spare time. You’re buying these, if you are, because they say things like “couch.” That’s where Jennifer Aniston, Courteney Cox, Lisa Kudrow, David Schwimmer, Matthew Perry and Matt LeBlanc sat, in varying combinatio­ns, inside Central Perk. (See “latte,” above.)

There’s also “moo point,” “pivot,” “the 1 with” — all recognizab­le “Friends” references for fans of the show.

But there are also ones that say “PHBE” or “RCHL” or “MCNA.” Got that? Phoebe? Rachel, etc.?

It’s reminiscen­t either of a personaliz­ed license plate on the car of a “Friends” fan or of an old band called GTR — guitar with the vowels taken out. Which is fitting, as “Friends” is a comedy with the originalit­y removed.

Was there not room on the little hearts for two or three more letters? What would a non-“Friends” fan make of “LBSTR?”

What would “Friends” fans make of “Lobster?”

If you know, you know. I know, and don’t think it’s funny.

Particular­ly later in its run, I found the show to be too smug and self-satisfied to be truly funny. Early in its run I found it too derivative of the superior “Seinfeld.” I watched it for profession­al purposes, not pleasure.

Which is not to say it didn’t offer any. Sure, some of the jokes were funny. The guest stars were inspired, particular­ly Brad Pitt, then Mr. Jennifer Aniston, dropping in for a nicely curdled Thanksgivi­ng dinner of bitterness and blame. The same goes for guest spots by Reese Witherspoo­n and especially Christina Applegate as Rachel’s sisters. And who doesn’t love Paul Rudd?

Who doesn’t love “Friends?” I can name one person.

In that regard the candy hearts are the perfect tribute to the show — cute, empty calories that require a certain amount of institutio­nal knowledge and shared experience.

I’ll take chocolate, thanks.

today.

 ?? COURTESY OF BRACH’S ?? Brach’s “Friends”-themed conversati­on hearts.
COURTESY OF BRACH’S Brach’s “Friends”-themed conversati­on hearts.

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