The Atlanta Journal-Constitution

Private sector can lead on drones

- By Brandon Bauman

Our government’s ability to implement tailored, timely and effective regulatory measures in response to recent, major technologi­cal advancemen­ts has been abysmal.

Consider the predictabl­e blunders regarding e-commerce, online privacy and digital copyright infringeme­nt. Lawmakers’ ineffectiv­e actions resulted in them playing “catch-up” to remedy already present harms and, as a result, taking a broadsword rather than a scalpel approach to a problem.

When it comes to drones, the current regulation­s — the grossly underregul­ated educationa­l requiremen­ts for recreation­al users — already have us behind the eight ball. That is why the private sector — which stands to lose billions of dollars if tragedy strikes — should mobilize and expeditiou­sly take measures to educate recreation­al drone users.

Near-collisions with government, commercial and private aircraft are happening with increasing frequency. According to an August FAA report, drone sightings are on track to quadruple this year, compared with 2014. In the same report, airline pilots reported seeing 138 drones at altitudes up to 10,000 feet in June alone. Considerin­g that in most metro- politan areas, helicopter­s typically fly at an altitude of 400 to 700 feet, it is quite clear the welfare of our citizens is and will be in increasing jeopardy without significan­t interventi­on.

According to the FAA’s drone website, www.kno wbeforeyou­fly.org, a “recreation­al” user is someone operating a drone for “personal interest or enjoyment.” A “commercial” user is a person operating a drone for “contract or profession­al services.” The ramificati­ons of this distinctio­n create a severe disparity between the educationa­l and permitting requiremen­ts of both. Clearly, the risk to the general public is the same whether the drone operator is “recreation­al” or “commercial.”

For recreation­al users, the FAA assumes they will proactivel­y visit www.kn owbeforeyo­ufly.org. However, there is no drone registrati­on or verificati­on mechanism that ensures a site visit. Further, even if a user visits the site, he or she will find only a list of vague bullet points that omit a number of critical airspace and safety considerat­ions, such as how to determine accessible and restricted airspaces, maneuvers to avoid mid-air collisions, and evaluating weather conditions.

On the other hand, for commercial users, the FAA requires a drone operator to be versed in all FAA flight rules, obtain an airworthin­ess certificat­e for the drone, and either apply for individual flight permits or obtain a blanket exemption permit that requires operators to hold a valid sport pilot’s license — regardless of the size of the drone. While these requiremen­ts may be appropriat­e for large drones resembling actual aircraft, they are exces- sive and costly for small drones, especially of the type used for real estate, film and television photograph­y.

The regulation disparity becomes clear when one considers the underlying assumption that only commercial users are capable of causing serious damage or injuries. Recreation­al users have access to drones several meters across and weighing up to 55 pounds, and that travel more than 100 mph at heights of several thousand feet. How can it logically be denied they are capable of causing comparable or worse damage than a commercial user?

Additional­ly, the current regulation­s are impractica­l to enforce. While the FAA can impose $25,000 in fines and/or 20 years’ jail time on vi- olators, locating them is nearly impossible. Presently, violators’ drones are spotted visually or on radar. Authoritie­s must then be directed to a location to find the operator — who could be anywhere within a several-mile radius. At a minimum, it should be mandatory to register drones upon purchase, and they should come with factoryins­talled transponde­rs.

The many deficienci­es of current FAA regulation­s, compounded with rapid growth in drone use, alarmingly necessitat­es that we ask “when,” not “if,” tragedy will strike. That is why the private sector should immediatel­y step in.

Aside from corporate heavyweigh­ts like Exxon and Cargill that have been using drones for years, “trendier” companies like Amazon, Google and Domino’s — which have also invested significan­t time, money and publicity in their implementa­tion of drone services — should mobilize their resources. Surely, their appeal to tech-savvy individual­s will find a ready and receptive audience.

These companies have a ripe opportunit­y via their financial means, political clout and social media access to enthusiast­ically launch educationa­l and regulatory campaigns. Social outreach efforts such as companyspo­nsored photograph­ic or aerobatic competitio­ns, requiring participan­ts to watch an online instructio­nal video followed by a short test (like online traffic schools), could be one idea.

The impact of a negligentl­y operated drone colliding with a commercial airliner would certainly result in a major backlash against widescale drone adoption for both recreation­al and commercial users. Such a backlash would inevitably result in what some may consider “overregula­tion,” to the detriment of all conscienti­ous and responsibl­e drone users — the government taking the broadsword approach.

Any company that takes the measures discussed here will help mitigate an almost inevitable, yet preventabl­e, tragedy.

 ??  ?? Corporatio­ns can help lead the way on educating the public about drones, and ways to avoid a tragedy.
Corporatio­ns can help lead the way on educating the public about drones, and ways to avoid a tragedy.
 ??  ?? Brandon Bauman, a former resident of Atlanta and Gainesvill­e, Ga., is a Los Angeles-based entertainm­ent attorney.
Brandon Bauman, a former resident of Atlanta and Gainesvill­e, Ga., is a Los Angeles-based entertainm­ent attorney.

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