The Atlanta Journal-Constitution

A thin bit of news from Oreos

- By Al Sicherman Mrtidbit.com

I must acknowledg­e that, in my rather unenthusia­stic discussion a few weeks ago of new Blueberry Pie Oreos, I failed to note that they are available only at Target. I hope you can learn to trust me once again as your Oreo informant.

Starting with this: It’s been an entire year since the introducti­on of Oreo Thins (the potato chip of Oreos), but finally there are two new flavors: lemon (filling between Golden Oreo Thins wafers) and chocolate (filling between regular chocolate Oreo Thins wafers). Can Double-Stuf Oreo Thins be far behind?

It should be noted that, unlike most recent Oreos introducti­ons, the new flavors of Oreo Thins are not “limited editions,” so we can expect them to stick around. I feel particular­ly confident of that because, like the three original Oreo Thins, the packages of the new ones weigh in at just 10.1 ounces, making all five the most expensive per ounce of the entire Oreo universe. (It appears that every store sets a single shelf price for all of its Oreo varieties, including the regular Oreos (14.3-ounce package), “limited edition” Oreos (10.7-ounce package) and Oreo Thins (10.1 ounces).

To be fair, there are some standing varieties of Oreos that come in packages as large as 15.35 ounces. And as recently as 2010 the package of regular Oreos weighed 18 ounces. Since then it has been 16.6 ounces and 15.25 ounces before arriving at its current 14.3 ounces.

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