The Atlanta Journal-Constitution

Many on Facebook get privacy alerts,

Privacy scandal might include some 87 million users.

- By Matt O’Brien

Facebook has begun alerting some users that their data was swept up in the Cambridge Analytica privacy scandal.

A notificati­on that appeared on Facebook for some users Tuesday told them that “one of your friends” used Facebook to log into a now-banned personalit­y quiz app called “This Is Your Digital Life.” The notice says the app misused the informatio­n, including public profile, page likes, birthday and current city, by sharing it with the political data-mining firm Cambridge Analytica.

As many as 87 million users who might have had their data shared were supposed to get the detailed message on their news feeds starting Monday. Facebook says more than 70 million of the affected users are in the U.S., though there are over a million each in the Philippine­s, Indonesia and the U.K.

The notificati­ons began appearing hours before Facebook CEO Mark Zuckerberg was scheduled to address the privacy scandal in a congressio­nal hearing Tuesday.

Darrell West said he wasn’t too surprised to receive the notificati­on, since he has about 5,000 Facebook friends and it would have taken just one of them to take the personalit­y quiz.

But it still bothered West, who directs the Center for Technology Innovation at the Brookings Institutio­n in Washington. Cambridge Analytica, a consulting firm affiliated with Donald Trump’s successful presidenti­al campaign, obtained users’ data through an app that was purportedl­y a research tool.

“It disturbs me that some of my informatio­n may have helped Donald Trump become president, even if I was only one of 87 million,” West said. “I do think it mattered, just because it was informatio­n that was so detailed. It was providing a gold mine for the candidates who use it. It allowed them to target their advertisin­g very effectivel­y and really hone their message.”

Cambridge Analytica whistleblo­wer Christophe­r Wylie previously estimated that more than 50 million people were compromise­d by the personalit­y quiz that collected data from users and their friends. In an interview aired Sunday on NBC’s “Meet the Press,” Wylie said the true number could be even larger than 87 million.

That Facebook app was created in 2014 by an academic researcher named Aleksander Kogan, who paid about 270,000 people to take it. The app vacuumed up not just the data of the people who took it, but also — thanks to Facebook’s loose restrictio­ns — data from their friends, including details that they hadn’t intended to share publicly.

Facebook later limited the data apps can access, but it was too late in this case.

Zuckerberg has said Facebook came up with the 87 million figure by calculatin­g the maximum number of friends that users could have had while Kogan’s app was collecting data. The company doesn’t have logs going back that far, he said, so it can’t know exactly how many people may have been affected.

Newspapers in English

Newspapers from United States