The Atlanta Journal-Constitution

Atlanta a top spot for relocation

City added 60K jobs, but pay has not kept up with rising home costs.

- By Michael E. Kanell mkanell@ajc.com

When it comes to Americans on the move, Atlanta is one of the top three choices for relocation.

So says Updater, a venture-backed company that created a much-used app catering to people who are moving. Only Washington, D.C. and Dallas have drawn more people who were changing cities this year, according to the company.

Last year, Census Bureau data showed Atlanta was the fourth most popular city for relocation.

Being a top choice is a key sign of a successful economy, said Mike Carnathan, director of research at the Atlanta Regional Commission. “People follow jobs. So, if the job market is booming, then you will have population growth as well.”

Atlanta has added 60,800 jobs during the past year, while the

jobless rate in October was just 3.4 percent, according to the state Labor Department.

Atlanta has long benefited from having home prices that were lower than many big cities. But that advantage has been slowly ebbing the past few years.

Atlanta home prices have been rising faster than average incomes.

Most transfers to Atlanta are coming from more expensive cities, but not all, said Chris Burns, Atlanta-based senior vice president of Lincoln Property Company, a national firm that manages 40 properties around Atlanta.

“You are definitely paying a premium if you are moving from Chattanoog­a to Atlanta,” Burns said, “but not as much as the premium you pay moving to Boston or New York.”

Another step away from affordabil­ity came Tuesday with release of the S&P CoreLogic Case-Shiller Index, which showed the average cost of a home in metro Atlanta up 5.7 percent over 2017.

That’s twice as much as the increase in median pay.

If that trend continues, it could spell trouble, Carnathan said. “If we don’t do something about affordabil­ity of housing, that will become a problem for Atlanta’s growth.”

Many of the new arrivals to the city are young profession­als, early in their careers and looking for a “starter” home. Unfortunat­ely for them, the Atlanta price increases are worst at the lower end of the market, said Christa Huffstickl­er, chief executive of Engel & Völkers.

There are just not enough homes listed for sale at prices that a first-time buyer might be able to afford – which means potential buyers bid against each other, she said. “We are seeing many months’ supply in the higher price points. There’s a shortage in the lower price points.”

The competitio­n for houses drives up prices, she said.

And those who don’t buy and decide to rent contribute to rents rising, as well.

Atlanta’s average rents are up 4.5 percent from a year ago, according to RealPage, a research and data company that tracks real estate. That is the sixth-fastest jump among major markets, according to the Texas-based firm.

Median pay in Atlanta is up only 2.6 percent over last year, according to Glassdoor, which tracks jobs and incomes.

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