The Atlanta Journal-Constitution

A strategy that helps protect your retirement

- Wes Moss

The stock market’s recent slide has troubled many investors. That’s understand­able. But it’s important to remember that there are prospects for growth during any downturn. Today, I want to talk about those opportunit­ies and a related rule of thumb on owning stocks.

When the stock market tumbles, dividend yields for a wide array of companies tend to rise. That’s because when stocks sell off and share prices fall, dividends (typically) remain the same, pushing a stock’s dividend percentage payout higher.

Think about this example. A stock trades at $50 a share and pays a dividend of $2 per share. In this situation, your dividend yield (which, for a refresher, is the dividend divided by share price as a percentage) is 4 percent. Now, say that same stock drops to $40 a share while still kicking off the same $2 per share dividend. Now that same stock’s dividend yield is 5 percent. So as painful as a market sell-off can be, there can be a silver lining.

Now, for those of you wondering if you’re over-invested in stocks — or, heck, whether you should own them at all in the current market — I want to talk about a guideline that you might find helpful in your decision-making.

I call it the 15/50 Stock Rule. Compared to investment vehicles like bonds, stocks are higher risk, meaning they have more potential upside and downside. We stomach this

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