City wins award for community relations

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The cit y of Avondale Estates was among the public relations fifirms, corporations, nonprofifits, and government entities honored Nov. 10 with a 2020 Public Relations Society of America Phoenix Award – Award of Excellence for Community Relations, according to a press release. The Community Relations category contained entries from both government and nonprofifits, including fellow finalist and winner The Home Depot Foundation.

Presented by Georgia Public Broadcasting’s Morning Edition Host Leah Fleming, Communication Manager Rebecca Long and Assistant City Manager Shannon Powell received the award that focuses on the efffffffffffforts of the city to increase public engagement in the process of planning the park for the new Town Green. From online surveys with more response than any other in the city’s history to assess the needs and wants for the park area to livestreamed meetings and Q& A sessions, the engagement portion of the park planning process drew large crowds and featured a variety of ways for stakeholders to connect and participate. When COVID- 19 hit, the efffffffffffforts were quickly revamped to include digital only tactics.

Avondale Estates was the only city government named as a winner this year. Additionally, the City of Avondale Estates was one of only a few honorees not to utilize a fifirm for such work.

The Phoenix Awards is a competition held by the Georgia Chapter of PRSA to recognize projects and programs that demonstrate excellence in the state’s public relations profession. With more than 900 members, PRSA Georgia is the organization’s second largest chapter.

Information: avondaleestates.org