The Atlanta Journal-Constitution
Robinson’s ad push urges teen athletes to care about health
Wanting to help teens, Atlanta United centerback Miles Robinsonhas become aface of a campaign for Chil- dren’s Healthcare of Atlanta to encourage young people to see a pediatric sports-medicine professional with health concerns or injuries.
“I wanted to get involved with anything that’s a good cause for children and young athletes,” said Robinson, who has 62 appearances for the Five Stripes. “It’s the state’s only nationally ranked orthopedic and sports program for teens.”
The campaign, “Teens vs. Pros,” includes a TV commercial that features Robin- son playing against teenage girls. The commercial was shot Feb. 2 at Blessed Trin- ity High School in Roswell. Robinson said it took two to three hours to complete. In the commercial, Robin- son takes the ball away from one player and then keeps the ball away from her. He then passes the ball, which is intercepted by another player, who smiles at Robinson before he smiles back.
“I’m not much of an actor, but I tried my best,” he said.
Robinson is believed to be the second Atlanta United player to be included in a TV commercial in the team’s five-year history. Former player Michael Parkhurst was included in commercials for a local attorney.
The Children’s Healthcare of Atlanta campaign includes the commercial, billboards and flyers. Robinson isn’t the only athlete in the city who will be featured. Spots featuring the Braves’ Will Smith and Falcons’ Grady Jarrett also will roll out during the year.
Children’s Healthcare of Atlanta sponsors Atlanta United’s training ground. Arthur Blank, who owns Atlanta United and the Falcons, last year announced his foundation was donating $200 million to Children’s Healthcare of Atlanta to help fund the construction of a new hospital that will bear his name.
Robinson said the new campaign hit home for him because as a teen he wasn’t injured often — a broken ankle was his worst injury — but he now understands that teens need specific care because of growing bodies. “I was happy to get involved with anything in the city like the children’s hospital,” he said. to be