Documentary takes a look at life of coach, broadcaster Madden

Many gamers will receive the latest edition of the “Madden” video game for the holidays. Today, some will even find out that the name behind the popular franchise was a successful coach and broadcaster.

Or as NFL commissioner Roger Goodell succinctly put it: “John Madden is to the NFL what Elvis Presley is to rock-and-roll. He’s the king.”

Madden’s career and impact on generations of players and fans is the focus of a documentary,“all Madden.” It will premiere today at 2 p.m. on Fox.

“When you get to the younger generations of people that only know Madden as a game, (they) don’t even necessarily know it’s a person. And that that name has a life behind it, and that life has multiple careers within it. The ability to share that ride has been a great joy,” said Fox Sports’ Tom Rinaldi, the project’s executive producer and co-director.

Madden retired in 1979 after coaching the Oakland Raiders for 10 years and one Super Bowl title. His .739 winning percentage is second to Vince Lombardi among those who have coached in at least 140 regular-season and playoff games.

The documentary features an extensive interview with Madden and includes his wife, Virginia, and sons Joe and Mike. It also includes Lawrence Taylor, Brett Favre, Troy Aikman, Bill Parcells, Bill Belichick and Goodell among the 38 people interviewed.

Besides the interviews, the documentary features videos of Madden going to games on his bus and outtakes during meetings. It also includes Madden hosting “Saturday Night Live” in 1982 and his commercials over the years.