The Atlanta Journal-Constitution

Forbes: Braves now worth $2.1 billion

- By Tim Tucker tim.tucker@ajc.com

The Braves are worth $2.1 billion, an increase of $225 million in the past year, according to Forbes’ annual preseason analysis of MLB franchise values.

The study, released Thursday, ranks the Braves as baseball’s 10th most valuable franchise.

Estimated by Forbes to be worth $1.875 billion a year ago, the Braves surpassed a $2 billion valuation for the first time in the publicatio­n’s latest analysis.

MLB’S most valuable teams, according to the study, are the New York Yankees at an estimated $6 billion, the Los Angeles Dodgers at $4.075 billion, the Boston Red Sox at $3.9 billion, the Chicago Cubs at $3.8 billion and the San Francisco Giants at $3.5 billion.

Forbes’ estimate of the Braves’ value may be understate­d because its analysis doesn’t include teams’ investment­s in real estate, such as the Braves’ in The Battery Atlanta.

But even at the estimated $2.1 billion, the Braves would be worth close to five times as much as Liberty Media paid for the team in 2007 in a complex transactio­n driven by tax savings. That deal valued the Braves at slightly less than $450 million at the time.

Mlb-wide, the average franchise value increased 9% in the past year, according to Forbes, in part because of two components of the new collective bargaining agreement that will generate additional revenue: expanded playoffs and sponsor advertisin­g on uniforms ( jersey patches and helmet decals).

The Braves’ valuation increased 12% coming off their World Series championsh­ip.

Braves Holdings, which includes the team and The Battery, had $568 million in revenue and $111 million in operating profit before depreciati­on and amortizati­on last year, Liberty Media disclosed last month.

 ?? CURTIS COMPTON/ CURTIS.COMPTON @AJC.COM ?? The financial valuation of the Braves coming off their World Series championsh­ip increased by 12%, based on the latest analysis of Major League Baseball franchises by Forbes.
CURTIS COMPTON/ CURTIS.COMPTON @AJC.COM The financial valuation of the Braves coming off their World Series championsh­ip increased by 12%, based on the latest analysis of Major League Baseball franchises by Forbes.

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