Grammy-winning superstar Lizzo launches larger-size shapewear brand

Lizzo’s plus-sized body positivity movement is paying off big time.

The Grammy-winning superstar announced Wednesday the launch of revolutionary new shapewear brand that’s inclusive of all body types, specifically larger ones.

YITTY, backed by Fabletics Inc., is described as “a no-shame, smile-inducing shapewear designed for all body types that blurs the lines of inner and outerwear with intentional-meets-functional designs, sexy silhouettes, and bold colors.” On sale April 12, the brand will range in sizes from 6X to XS, deliberately listing largest sizes first.

“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included,” Lizzo said in a statement. “Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.”

Created and co-founded by the 33-year-old singer, rapper and flutist, YITTY will launch with three drops: Nearly Naked, described as a “lightweight, seamless collection” for everyday wear; Mesh Me, designed to wear as underwear or outerwear; and Major Label everyday lifestyle pieces that are “super soft and super bossy.” Some of the body-hugging pieces will come in lavender, taupe and other colors that reflect Lizzo’s musical tastes and use of song titles.

“I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear,” she added. “I had an epiphany like, ‘Who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.”