Half in U.S. survey say news reporting is often misleading, biased

Half of Americans in a recent survey indicated they believe national news organizations intend to mislead, misinform or persuade the public to adopt a particular point of view through their reporting.

The survey, released Wednesday by Gallup and the Knight Foundation, goes beyond others that have shown a low level of

trust in the media to the startling point where many believe there is an intent to deceive.

Asked whether they agreed with the statement that national news organizations do not intend to mislead, 50% said they disagreed. Only 25% agreed, the study found.

Similarly, 52% disagreed with a statement that disseminators of national news “care about the best interests of their readers, viewers and listeners,” the study found. It said 23% of respondents believed the journalists were acting in the public’s best interest.

“That was pretty striking for us,” said Gallup consultant Sarah Fioroni. The findings showed

distrust and bad feelings that go beyond the foundations and processes of journalism, she said.

Journalists need to go beyond emphasizing transparency and accuracy to show the impact of their reporting on the public, the study said.

“Americans don’t seem to think that the national news organizations care about the overall impact of their reporting on the society,” Knight senior director John Sands said.

In one small consolation, in both cases Americans had more trust in local news.

Like with many other studies, Knight and Gallup found Democrats trust news more than Republicans.