The Atlanta Journal-Constitution
Power play by Big Ten, SEC undermines playoff credibility
Conferences are worried only about themselves, not college football.
By Ralph D. Russo
The College Football Playoff unveiled a 12-team format in the spring of 2021 that looked like an exciting step in the evolution of the postseason, with potential to lift the sport’s national profile even further while boosting all five power conferences and keeping the other five relevant.
Three years later, the expanded playoff fans were promised is not what they are getting. It has been twisted and distorted by conference realignment and greed, with more changes being proposed that nobody outside of a few beneficiaries want.
There will be at least two 12-team playoffs, this season and next. But the Power Five now is down to four (RIP, Pac-12), and that group is dominated by a Big Two: The Big Ten and SEC have decided to throw their weight around to protect their own interests with little regard for what’s best for college football.
Last week, CFP officials acknowledged publicly they already are looking into expanding to 14 or more teams, starting in 2026. Those discussions — before there even has been one 12-team playoff — were prompted, at least in part, by the Big Ten and SEC demanding they get more access to the CFP field in the form of automatic bids.
The conference commissioners who manage the CFP now are considering a 14-team model that includes 11 automatic bids: three each for the Big Ten and SEC, two each for the Big 12 and ACC, and one for the top team from the Group of Five conferences.
So instead of the current model — which reserves slots for the five highest-ranked conference champions, regardless of conference, and seven at-large bids — the 3-3-2-2-1 model would grant
automatic-qualifier status to six teams that don’t even win their leagues.
If you think that sounds bad, it is better than giving the Big Ten and SEC four auto-bids each, which they also suggested.
This is far from a done deal. The commissioners still need to bring it back to their member schools. Expect some pushback, especially out of the ACC and Big 12.
“I’m not involved in the negotiations of the CFP extension, but it feels as though there’s two conferences that are trying to stack the deck vs. everyone else, and that’s potentially going to create a competitive inequity that I don’t think is good,” TCU athletic director Jeremiah Donati told reporters Wednesday before the latest news about a 3-3-22-1 model was even reported. “I don’t think it’s good for college football.”
But objections might not matter. The Big Ten and SEC hold all the leverage. They very well could cut the rest of college football out altogether, do their own
playoff and keep all the money — instead of most of it, which is what they want.
It’s also quite notable that expanding the field from 12 to 14 or even 16 is not likely to bring in more money. ESPN has a sixyear offer worth about $7.8 billion on the table, and another firstround game or two isn’t changing that.
Everything about this screams solution in search of a problem.
The Big Ten will grow to 18 teams next season after having poached USC, UCLA, Oregon and Washington from the Pac-12, basically pushing its longtime Rose Bowl partner off a cliff.
The SEC will have 16 teams, adding Texas and Oklahoma. The Big 12 survived the loss of its bell cows by raiding the Pac-12 and the AAC, but now is realizing that it no longer is a football peer to the Big Ten and SEC, with their mega-media rights contracts and joint advisory committee.
Of the top 15 teams in last season’s final AP Top 25, 12 will reside in either the SEC (seven) or Big Ten (five) this fall. So why do Big
Ten Commissioner Tony Petitti and SEC Commissioner Greg Sankey feel compelled to strong-arm and marginalize the ACC and Big 12 to guarantee access for their third- or even fourth-best teams when it’s likely they would have had those spots through the selection process as at-large bids?
Pressure from within their own conferences, especially the Big Ten, where coaches and athletic directors will be facing fans demanding CFP appearances as a benchmark for a successful season.
The push for automatic access also suggests Petitti and Sankey don’t trust the 13-member selection committee to properly weigh schedule strength.
Sankey probably doesn’t have to worry that much. Two decades of SEC dominance in college football have all but guaranteed it the benefit of the doubt, as last season’s snub of Florida State for Alabama showed.
The Big Ten, which plays nine conference games to the SEC’s eight, wants to ensure its 10-2 and 9-3 teams receive deference over Big 12 and ACC teams with the same or better records.
But at what cost? Automatic access cuts into the credibility of the playoff, something that already was starting to wane with the four-team CFP, which felt like an invitational and too exclusive.
The biggest problem with the four-team playoff was that it reinforced the tiering of college football and further separated the haves and have-nots.
When it was introduced in 2021, the 12-team playoff was touted as a way to increase access and maybe, just a little, redistribute some of the power that had been consolidating among a few teams in a few conferences. The first draft of the 12-team playoff emphasized teams actually winning their way into it and treated conferences as relative equals.
Three years later, it looks like an even bigger invitational that will lead to even more consolidation.