Max slashes annual subscription rates by 40% for a limited time

Offer good for either ad-free, ad-supported for year paid up front.

Editor’s note: This article was written by Nick Cole and originally appeared on Clark.com.

Are you a cord cutter who is a fan of HBO content? Now is a great time to consider adding a Max subscription to your streaming TV options.

For a limited time, you can get more than 40% off the annual price of a Max annual subscription. This offer applies to both the ad-supported and ad-free tiers of the service.

The “catch” is that you must pay for the entire year upfront instead of monthly installments.

You can sign up for this deal from March 14 to April 9. The deal is available to new, returning and even select existing customers.

Existing customers who are paying monthly can convert to annual plans to get the deal. Even existing annual plan subscribers can lock in the listed prices on an upgrade of their service. Unfortunately, it seems as though existing annual plan customers who are looking to extend their current subscription status would be out of luck.

The advertised savings for these annual discounts are between 42%-45% off when compared to paying the full monthly price for a year.

For example, you can lock in a full year of ad-supported streaming for $69.99 as opposed to paying $119.88 on 12 monthly installments of the regular monthly rate ($9.99).

Paying for one of the ad-free tiers does unlock higher-quality streaming options and the ability to download content for offline consumption. Some streamers may see that as a worthwhile investment while the price is low.

It’s worth noting that after your first year, you’ll be set to automatically renew at the market rate for an annual subscription moving forward.

But you’re able to cancel that at any time before the renewal date, so just set yourself a calendar reminder to follow up.