United’s success hikes ticket sales

Fans responding to on-field play, added benefits, official says.

Atlanta United season-ticket sales and other sales have reached the levels from before COVID-19, in part because of the team’s performance, strong renewa

es and a focus on strengthening the benefits that buy- ers receive.

Don Rovak, vice presi- dent of sales for Arthur M. Blank Sports and Enter- tainment, said Tuesday that season-ticket renewal rates were 92%. The team has sold 1,000 more season tickets and increased its sea- son-ticket capacity by 2% to 3%, he said.

Rovak said it is team policy not to provide season-ticket sales numbers. The capacity of the lower bowl combined with the suites and other areas below the third deck, is about 42,500. Atlanta United is averaging 50,961 tickets sold this season.

Atlanta United has won its three home matches by a combined score of 9-1. The Five Stripes will host Phila- delphia on Sunday.

’re starting to get a little swagger, and usually con- tagious environments kind of spill into the next match, and that’s what we’re start- ing to see,” Rovak said.

Rovak said group sales and suite rental sales also are trending upward. There are a few hundred season tickets remaining. The sales team also is selling five-match flex packs. Fewer than 1,200 tick- ets remain for each of the next three home matches.

Having home matches on pace to sell out three weeks in advance hasn’t consis- tently happened since 2019, Rovak said.

The reported increased sales likely will not affect the number of matches when the team opens the upper tier for full capacity. The team said that decision is dependent upon which matches it believes it can sell out the stadium. The stadium was open to full capacity for the season opener and is scheduled to be fully open for the June 2 match against Charlotte and the Sept. 18 match against Miami.

In August, the team will start going through the wait list for next year’s potential season-ticket buyers. Getting on the wait list requires a $50 deposit.

The wait list is up to 2,000 people, and each person wi

t a chance to purchase tickets for next year. The $50 deposit goes toward the cost of tickets next year.

Rovak said the sales team has tried to strengthen the benefit packages toward what the holders are using most or finding value in.

He said 92% of season-ticket holders are using at least one of the benefits, which include being able to swap tickets on an exchange if more or fewer are needed, as long as it’s done 30 days before the match; getting a credit for next season for unused tickets, provided that at least a 60-day notice is given to the club; and the team buying tickets for any of 16 away matches.