The Atlanta Journal-Constitution
You can now get a $7,500 upfront discount on a new EV
For nearly 90,000 car buyers, one small change in U.S. tax policy meant thousands of dollars off the sticker price of their new EV.
As of Jan. 1, Americans who buy certain electric cars can request the federal electric vehicle tax credit as an upfront discount. The government created the tax credit in 2022, but before this year, car buyers had to wait until tax season to get their money. Now they can just pay up to $7,500 less for certain new EVs, or $4,000 less for used EVs, at dealerships that have signed up to offer the discount.
“It makes a huge difference,” said Gil Tal, who heads the Plug-in Hybrid & Electric Vehicle Research Center at the University of California at Davis. Although the size of the tax credit hasn’t changed, applying it as an upfront discount means car buyers can take out smaller loans and make lower monthly payments.
Car buyers and dealers were quick to take advantage of the change. More than 13,000 of the country’s roughly 17,000 car dealerships signed up for the program, according to the Treasury Department. Since Jan. 1, roughly 90% of new EV buyers and 75% of used-EV buyers who claimed a tax credit asked for an upfront discount.
The value of an upfront discount
Simply turning the tax credit into an upfront discount makes the incentive about $1,500 more valuable to car buyers, according to a 2022 study from researchers at George Washington University who surveyed Americans about the kinds of EV incentives they found most appealing.
In other words, a $7,500 upfront discount is about as enticing to potential EV buyers as a $9,000 tax credit they won’t get until later.
“If you’re getting a tax credit, you still have to pay the full price and your monthly bill could be higher,” said John Helveston, the lead author of the study. “Even though you get that money later when you file your taxes, it doesn’t hit the same way as, ‘What’s my monthly payment going to be?’”
A better sales tool
For car dealers struggling to sell EVs, a discount on the sticker price is a better sales tool than a tax credit. “Before they always would have to say, ‘Yeah, well, you’ve got to pay this high price now — but just wait six months to get that money back!’” he said. “That does not sell well.”
If you want to find out which cars qualify for the credit, you can check the federal government’s up-to-date list of new and used EVs.
Many early EV buyers were wealthy Americans who could afford to spend more on a car they felt would help the planet or be a status symbol. Now, carmakers are releasing more affordable EVs to appeal to the middle class.
As prices drop, the federal subsidy erases a bigger percentage of the car’s price.
Today, a $7,500 discount would take 14% off the average EV sale price of $54,000. But if carmakers start rolling out EVs for $30,000, as Honda and GM once promised, that same subsidy would be a 25% discount.
“It’s a much larger percent and a bigger impact on the buyer,” Tal said.