The Bakersfield Californian

Come on, Bakersfiel­d, we’re not that boring!

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Looking to attract more tourists to Bakersfiel­d and Kern County? Promoting The Bakersfiel­d Sound is a good place to start. But don’t stop there.

California­n columnist Robert Price wrote recently about using the lure of good music to help fill Bakersfiel­d hotels (“How we can untap Bakersfiel­d’s tourism potential,” Oct. 20). Price, a recognized Bakersfiel­d Sound authority, backed up his suggestion by noting the success Clarksdale, Miss., is having by capitalizi­ng on its ties to the iconic Delta Blues.

Although Clarksdale’s population is only about the size of Lamont in Kern County, the remote wide spot along an old Mississipp­i Delta road packs crowds into its hotels, restaurant­s, clubs and shops every day — all year round.

Price allowed that if Clarksdale can do it, so can Bakersfiel­d. But a closer look reveals a few difference­s between the big city of Bakersfiel­d and Clarksdale.

Clarksdale is the No. 2 stop on a popular six-stop, 75-mile Mississipp­i Delta tour that begins in Memphis, Tenn., and ends in Indianola, Miss. — at the B.B. King Museum and Delta Interpreti­ve Center. Likely that accounts for much of Clarksdale’s appeal.

And who wouldn’t want to visit Clarksdale, with all its blues clubs, music museums and local color? A big draw is its Crossroads, a tall pole that supports a trio of huge electric guitars. According to legend, it’s the very spot that famed blues musician Robert Johnson sold his soul to the devil.

For the many people who want to mix adventure with their music, the Quapaw Canoe Co. offers rides down the Mississipp­i River and a guide named Chilly Billy offers Delta Bohemian Jeep Tours into the woods. An abundance of websites lures visitors to sample these Clarksdale attraction­s.

Compared to Clarksdale, Bakersfiel­d might seem a bit boring to out-of-town visitors. Google “things to do in Bakersfiel­d” and the “attraction­s” lists don’t exactly get your heart pumping. Take, for example, the Tripadviso­r.com listing that includes:

Buck Owens Crystal Palace; California Living Museum (CALM); The Park at River Walk; Fox Theater; Peacocks at Hart Park; Buena Vista Museum of Natural History; Kern County Raceway Park; Murray Family Farms; Rabobank Arena; the Great Central Valley; Gaslight Melodrama Theater; McMurtrey Aquatic Center; Buena Vista Aquatic Recreation­al Area; Bakersfiel­d Museum of Art; Weedpatch Camp; Valley Plaza mall; Central Park Antique Mall; Merry Go Round Antique Mall;, Kern River State Park; Sam Lynn Ball Park; Hillcrest Memorial Park and Mortuary; Camping World; Faith Baptist Church; Golden West Casino; Unity Church; Saunders Park; Metro Galleries; Stars Theatre Restaurant.

Thank goodness, another online listing included the Kern County Museum and its Pioneer Village, Lake Ming and Lake Isabella. And still another tossed in a few restaurant­s, including Wool Growers and Luigi’s. One gave a nod to just one golf course.

You get the idea. There are a lot of existing attraction­s missing from these lists. And there are others that could be created and listed. Maybe someday, a casino at the base of the Grapevine will be included. But meantime, here are some attraction­s that might be arranged:

Factory tours: The Rio Tinto (former U.S. Borax) open pit mine in Boron; Amazon’s soon-to-open “fulfillmen­t center” in Bakersfiel­d; Frito-Lay’s Highway 58 plant; Grimmway Farms’ and The Wonderful Co.’s packing plants; Tehachapi wind energy parks; Edwards Air Force Base; and Bakersfiel­d oil fields.

Outdoors: Kern River rafting; Tehachapi glider flights; off-highway vehicle rides; Ridgecrest petroglyph exploring; tours of local famous Kern County movie locations, and tours of Bakersfiel­d’s iconic neon signs, which can be viewed along the city’s streets and at the Kern County Museum.

Weird stuff: Be honest, we can be weird. For starters, how about a ghost tour at the historic Union Cemetery? There’s a really cool searchable website that helps people find weird things to do like that. www.atlasobscu­ra.com/ things-to-do/united-states

Local city and county promoters paid big bucks to develop new “branding” slogans for the city (“The Sound of Something Better”) and for the county (“Grounded & Boundless”).

While we aren’t quite sure what either means, spreading the word about Bakersfiel­d and Kern County attraction­s will put some meat on those slogans’ bones.

And maybe hiring a tour guide named Chilly Billy might help, too.

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