Kellogg approves split into two companies
What does the change mean for your breakfast?
Kellogg Company is splitting into two independently traded companies, spinning off its global snacking business into Kellanova and North American cereal brand into WK Kellogg Co.
The company, headquartered in Battle Creek, Michigan, unveiled the new names in March, but the board of directors approved the plan to separate on
Monday. The separation will be effective Oct. 2, according to a company news release.
What can consumers expect?
On shelves, consumers can still expect the Kellogg’s brand packaging for both companies. While the new companies will have different logos, they will still maintain the recognizable red color text with the iconic “K.”
Kellanova will include the company’s popular collection of cereal brands − Kellogg’s, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops and
Crunchy Nut. It will also include wellknown snacks such as Pringles, CheezIt, Pop-Tarts, Kellogg’s Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR and Eggo.
The portfolio for WK Kellogg Co will also include Kellogg’s, as well as Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi and Bear Naked.
On the New York Stock Exchange, Kellogg Company will be renamed Kellanova and continue trading under the ticker symbol “K,” and WK Kellogg Co will begin trading under “KLG.”
Steve Cahillane, the future chairman and chief executive officer of Kellanova, said the name signals the company’s future ambition while building on the 117year legacy of the Kellogg Company.
The word “Kell” is a nod to the company, paired with “anova,” which combines “a” and the Latin word “nova,” which means new, he said.
Gary Pilnick, designated CEO of WK Kellogg Co, said its name honors the legacy of the company’s founder, W.K. Kellogg.
He said the company removed the periods in the name “to signal the start of a new, unwritten chapter.”