State to get 4 buybuy Baby stores next month
Return will happen in time for holiday season
Buybuy Baby is opening four stores across New Jersey next month, and the website will return later this month, both in time for the holiday shopping season.
The stores will be in Paramus, Cherry Hill, Bridgewater and Iselin.
Dream on Me Industries, which supplied cribs and strollers to buybuy Baby before the bankruptcy, bought the intellectual property of buybuy Baby for $15.5 million, court records show. It was formerly owned by Union-based Bed Bath & Beyond, which announced its bankruptcy in April.
Dream on Me Industries, based in Piscataway, also bought up 11 buybuy Baby leases for $1.17 million, said a report by CNBC. All 11 stores will be on the East Coast, from Maryland to Massachusetts.
The exact New Jersey buybuy Baby locations are:
34 E. Ridgewood Ave., Paramus. 1590 Kings Highway North, Cherry Hill.
711 Route 28, Bridgewater.
675 U.S. Highway 1S, Suite 1, Iselin.
The stores are slated to open on Nov. 18. They’ll feature an assortment of baby and maternal wellness brands, an announcement said, with the chain billing itself as a “trusted fourth-trimester partner.”
Checkouts will feature handheld devices for a “seamless” experience, and QR codes will be available in store to offer product information online.
There will also be a revamped registry called MyRegistry, the announcement said. Customers will be able to download the registry app in stores and on buybuybaby.com, scan items to their phone and add the items to their registries.
“The future of buybuy Baby is bright, and our team is committed to ensuring that buybuy Baby remains the go-to destination for all parents, caregivers, and families seeking thoughtfully designed and quality baby and child-focused products, and exceptional customer service,” CEO Pete Daleiden said in a written statement.
The return of buybuy Baby comes after the launch of Babies R Us, which recently reopened at the American Dream mall in East Rutherford.